The Power of Influencer Marketing

Consumers’ buying behavior is influenced by what they see from other people. Especially from people they admire. Statistics show that 69% of consumers trust influencer’s recommendations (Shopify).

Influencers have built their fan base by giving their audience value that resonates with them. In return, their audiences rely on them because of trust and reliability.

Through influencer marketing, you can gain exposure to large followings that would take years to build. And with the right strategy, you can reach more of your ideal target audience.

There are 5 types of influencers, based on their follower count:

• Nano-influencers: between 1,000 and 10,000 followers
• Micro and mid-tier influencers: between 10,000 and 100,000 followers
• Macro-influencers: between 100,000 and 1 million followers
• Celebrities: more than 1 million followers

But how do you choose the right influencers?

Before diving in, it is important to create a strategy. A strategy that defines your goal and what you’re trying to sell. After establishing this, here’s how to choose your influencers:

1. Partner with authentic influencers.

Choose influencers who resonate with your brand’s value.

2. Look beyond follower count.

Focus on engagement rate. Aim to partner with influencers who have a highly engaged audience. And not with a large number of followers but mostly passive.

3. Relatable content.

Collaborate with an influencer who creates relatable content for their audience. This way, it will resonate with your target market.

It’s not too late to start influencer marketing for your brand. Take that step today!

Remember, it’s not about reaching the most number of people. It’s about reaching the right people, the right way.