The Power of Humor: How Roasting is Reshaping Modern Branding
Tushar Patel
MICA-Certified Digital Marketer | Skilled in SEO, Paid Ads, and Social Media | Eager to Contribute and Grow | Ready for Immediate Start
In today’s competitive marketing landscape, brands are constantly seeking fresh ways to engage their audiences. One of the latest trends gaining traction is roasting—humorous, playful critiques of brands by comedians or influencers. Recently, Zomato and Unacademy teamed up with comedian Samay Raina for a series of "roasts" that left audiences laughing while strengthening their brand image.
This unconventional strategy humanizes brands, breaks through the noise, and resonates with younger consumers who value authenticity and humor. Roasting also drives engagement, sparks viral conversations, and can increase sales by fostering emotional connections with the audience. But is it a sustainable long-term strategy?
In our latest article, we dive deep into how Zomato and Unacademy used roasting to elevate their marketing efforts, the impact it had on their brand image, and how other businesses can leverage this strategy while avoiding potential pitfalls.
#Branding #MarketingStrategy #DigitalMarketing #RoastingInMarketing #HumorInBranding #Zomato #Unacademy #buidtech
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2 个月Thank you for sharing Tushar Patel