THE POWER OF HOSPITALITY
As someone that has visited many premier clubs across the country, I've had the opportunity to experience hospitality in a variety of settings. From luxury resorts to top tier, stay and play golf clubs, I've come to appreciate the power of exceptional service and attention to detail.
The best clubs understand that it's not just about having a great golf course, conditions and top-notch facilities; it's about creating a memorable experience for members and guests that keeps them engaged and happy.
Clubs that provide the best experience for members generally have the happiest and most engaged membership. Members who feel valued and appreciated are more likely to?renew their membership and refer friends and family to the club. So, what sets these clubs apart in terms of hospitality?
Attention to detail is critical to creating a memorable experience for members. The best clubs go the extra mile to anticipate their members' needs and offer personalized service that makes them feel special.
But it's not just about the amenities and services that a club offers; it's the personal touches that can make all the difference. Members want to feel like they are part of a community, and the staff and management play a critical role in creating that sense of belonging.
The best clubs remember their members' names, preferences, and even their favorite drinks. They offer personalized service that makes members feel valued and appreciated. They take the time to get to know their members and create a sense of community that keeps them coming back year after year.
This concept of hospitality extends far beyond the golf and country club industry. When we travel, we want to feel welcomed and appreciated. We want to create memories that will last a lifetime. And we are more likely to return to a destination that provides a memorable experience.
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The details and personal touch are what people remember and come back to. For example, I recently traveled with my family and the staff went out of their way to make me feel at home. They remembered my name and offered personalized recommendations for dining and activities in the area. As a result, I am already planning my return trip.
In conclusion, the power of hospitality cannot be overstated. The best clubs understand that it's not just about the amenities and services they offer; it's about creating a sense of community and providing personalized service that makes members feel valued and appreciated. Whether we're traveling for business or pleasure, we want to create memories that will last a lifetime. And it's the details and personal touch that make all the difference.
About Golf Business Network
Golf Business Network (GBN) represents over 700 clubs in the private golf and country club market with a membership of more than 1700 PGA Professionals and growing. GBN offers leadership development, career opportunities, and competitive golf for its PGA members. Additionally, GBN works with industry experts and vendors to bring the best the golfing market has to offer to its membership.
General Manager at TPC Potomac at Avenel Farm, Servant Leader, Team Builder, Positive Culture Creator, Developer of Unique Member Experiences
1 年Patrick - Spot on what clubs need to do to create the type of engagement that makes the club an essential part of a member's life, not a part of their discretionary spending.
Director of Golf
1 年Creating daily memorable experiences for members and their invited guests should be the forefront PF thinking for service clubs. Great ready Patrick. All the best!
Founder & CEO @ Jupiter & Company
1 年Great article! Personalization in any form is key!!