The power of the Hospital Pharmacy

You may not know that, but your hospital has got an extra secret weapon to do marketing and increase its brand!

The hospital pharmacies usually appear to be sad, not inviting, and above all very basic. They are likely to be often confined to the ground floor level beside the more flaunted lobby. What you can only find at first sight is a bunch of seats, and the pharmacists locked up behind glass now getting taller and taller after Covid.

That being said, if we understand the potential which you already have within the hospital in terms of profits and image returns, we will be able to take care of the outpatient Pharmacy of your hospital even more. Way more.

Maybe outside the hospital you have a branch of the well-known pharmacy chains and it seems pretty useless to introduce a RETAIL area. However, it is not like that.

We cannot absolutely compare the hospital pharmacy to a street pharmacy, and please find some reasons below:

1) Your customers are already inside the hospital and consequently the related Pharmacy must not “capture” them straight from the street;

2) Your patients, already loyal to the hospital, will also quickly become loyal to your pharmacy too, if they feel welcome and comfortable. They will actually always go for and come back to it;

3) The products you sell carry the guarantee of the advice given not only by the pharmacist but by the doctors, by the hospital as a whole. So, there is an inherent message of health that must not be underestimated.

4) You can easily specify a product and recommend a service that the hospital already offers within its range of facilities. No chain pharmacies can do so.

5) By selecting your products very well, you can have specialized products that other competitors do not have (and certainly not other pharmacies)

Now, go back to your outpatient Pharmacy… and look at the way we can help you turn the same into an invincible “weapon” to neutralize your competitors. What are you waiting for?... Make an appointment at Arab Health (Booth #CC80) or at our Dubai office to find out how we can help you to become the new point of reference on TOP of your competitors on your own territory.

https://www.sartorettoverna.com/contact-us