The Power of Guerilla Marketing: Thinking Outside the Cardboard Box

Guerilla marketing is a type of advertising that uses creative and unconventional tactics to reach target audiences. It's often used by small businesses and start-ups to achieve maximum impact with minimal financial investment.

Unboxing Find Fifi Fridays

A successful guerilla marketing campaign can generate buzz, increase brand recognition and drive sales. The Find Fifi Fridays Competition is a great example of a guerilla marketing campaign successfully targeted students in a fun and engaging way.

Fifi is a human-sized cardboard cutout of a human with a similar name. The Find Fifi Fridays?campaign was designed to excite students about Fifi and increase brand recognition for the division she represents. The competition rules were simple: find Fifi, say a specified catchphrase, take a picture with Fifi, complete an entry form with Fifi, upload the picture and state on which campus you are from, and tag the division where Fifi is from on social media platforms with the relevant hashtag. The overall winner was announced after the competition ended.

The Find Fifi Fridays Competition was a perfect fit for guerilla marketing. It was creative, unconventional and generated a lot of buzz on campus. Students were excited to participate in the competition and take pictures with Fifi. The competition was also easy to enter, which made it accessible to a wide range of students.

One of the key advantages of guerilla marketing is its ability to create a personal connection with the target audience. Using a human-sized cardboard cutout, the campaign created a personal and relatable character with which students could interact. This helped to increase engagement and made the campaign more memorable.

The competition was also a great way to generate user-generated content. Students took pictures with Fifi and posted them on social media platforms. This created a sense of excitement and encouraged others to participate in the competition. The campaign successfully generated online buzz, which helped increase brand recognition for the division that Fifi represented.

For another example of guerilla marketing, we look to Domino's Pizza's legendary Paving for Pizza campaign.

Out of The Box Thinking: Paving for Pizza with Domino's

In 2018, Domino's Pizza launched a unique and attention-grabbing guerilla marketing campaign called "Paving for Pizza." The campaign was designed to bring attention to the issue of potholes on roads and how they affect the delivery of pizzas.

Domino's Pizza recognised that potholes on roads could cause significant damage to their delivery vehicles and delay the delivery of their pizzas. To address this issue, the company decided to take matters into their own hands and fix potholes on roads across the country.

The campaign invited customers to nominate their city or town for pothole repairs. Domino's Pizza would then send a team to the selected location to fix the potholes, stamping them with a "Paving for Pizza" logo. In return, the company would receive free advertising and brand exposure and ensure their pizzas would be delivered smoothly.

The campaign was a massive success, generating widespread media coverage and attention. In just a few months, Domino's Pizza had fixed hundreds of potholes in over 15 cities across the United States. The campaign even received recognition from industry groups, including the National Asphalt Pavement Association, who praised the initiative for highlighting the issue of potholes and infrastructure maintenance.

The "Paving for Pizza" campaign was a great example of how guerilla marketing can generate buzz and promote a brand in a fun and engaging way. By addressing a common issue that affects its business, Domino's Pizza was able to connect with its audience and demonstrate its commitment to providing quality pizza and customer service.

The "Paving for Pizza" campaign was a massive success for Domino's Pizza. It helped increase brand recognition and positive sentiment while addressing a real-world problem affecting their business. It also showed the power of guerilla marketing in generating buzz and attention for a brand creatively and unconventionally.

Conclusion

In conclusion, guerilla marketing has proven to be a highly effective and engaging way for organisations to promote their brand with minimal financial investment. The Fun Find Fifi Fridays Competition and Domino's Pizza's Paving for Pizza campaign are excellent examples of how guerilla marketing can be used to generate buzz, increase brand recognition, and connect with the target audience in a fun and unique way. These campaigns demonstrated that by thinking outside the box and addressing real-world issues that affect their business, brands can create a memorable and engaging marketing campaign that resonates with their audience. Overall, guerilla marketing is an excellent tool for any business looking to make a big impact on a budget.