The power of Google AMP

Admin 17 June, 2019 Consultant

What Is Google AMP?

We live in a world focused on speed and instant gratification. If your website is not loading in up to 5-6 seconds, then more than 25% of your potential visitors will leave. And this happens pretty often for mobile websites. That being said, there are some methods you can use to get past that, and Google AMP is one of the best options here.

The power of Google AMP

This is a website publishing technology designed to help you create websites that load within one second or even less. The tech was created back in 2016, and since then we have more than 1.5 billion AMP pages split over 25 million domains. Google AMP can use 10 times less data when compared to regular web pages, which makes it very fast, convenient, and extremely helpful at the same time.

owever, in order to build the Google AMP pages, you will need to have another site version that harnesses the AMP standards. The site will have its own URL, and it will be compatible with all browsers. If you visit a website via Google Search, that’s when you will see the most boost, as it will be a whole lot faster to visit a website and harness all of its features like that.

How does Google AMP work?

Google AMP uses a combination of restrictions and optimizations for CSS, JavaScript, and HTML. AMP pages are loading very fast, and all the AMP elements are designed to bring both speed and compatibility without any problem. Some AMP caches and pre-rendering do make the website loading speed even better, and that’s something that you need to pursue. Since you will use fewer resources from the server and less media files, the overall speed is way higher.

What type of server optimizations are performed by Google AMP?

These will vary, but you will notice some changes like AMP format validation, limiting the image dimension, removing image data that can’t be seen, sanitizing the AMP documents in order to prevent the XSS attacks, serving data with the latest web protocols and over a secure channel, bringing support for responsively sized images, converting images to a smaller size and so on. Google AMP will also make the cache complete a plethora of HTML sanitization processes. These are designed to normalize parsing.

Should you use Google AMP?

Maybe the main attraction of Google AMP is speed. This allows your website to boost the engagement rate and avoid situations where people leave your website because it’s not loading very fast. It’s also good for places without good internet coverage. Sites won’t have to load a ton of media, so even if you have a small loading pattern you will still be fine.

Implemented properly, AMP will bring in a 10% increase in website traffic. It can also double the time spent on page for customers. E-commerce websites will even see a 20% increase in sales conversions too. So if you do want to generate more traffic and sales, implementing Google AMP is a very good idea!