The Power of Goal Setting: Building a Roadmap for the Year Ahead

In our industry, success isn't just about achieving targets—it's about staying ahead of the curve. We need to anticipate trends, adapt to our customers' evolving needs, align our teams, and constantly push the boundaries of what's possible. That's why setting clear, ambitious but attainable goals at the end of each year is crucial.?

For me, this time of year sparks energy, fresh ideas, and a sense of possibility. It’s also the perfect time to pause and build out a roadmap for the coming year.?

• Reflect: What went well? Be honest…what didn’t go well? What have we learned, and how can those lessons inform the way we approach the next year?
• Be bold with your goals: Now is not the time to play it safe. Our industry thrives on innovation, and we should be aiming to set goals that will stretch us and push the limits of what’s possible.
• Communicate and collaborate: Involve your team in the process. When people have a hand in setting a shared vision, they are more invested in the journey.?

When everyone understands the roadmap, the strategy, and the goals, we can move faster and more efficiently. There’s less friction, fewer bottlenecks, and a shared sense of purpose.

But we as leaders need to be clear,? not just about the “what” but the “why” behind our goals. And most importantly, “how” each member of the team contributes to this bigger picture.

As we look to 2025, I?can’t help but feel excited about the potential that lies ahead, especially for me in my own career. Starting in January, I will be taking on a new role at Verizon and look forward to the incredible growth, innovation, and success within this new opportunity.

Setting goals now, building our roadmap, and ensuring our teams are aligned will position us to seize new opportunities with confidence and agility. This is the time for each of us to challenge ourselves and reach new heights.?

Let’s make 2025 the year we exceed expectations across the board, and set the bar higher than ever before.