THE POWER OF FIRST IMPRESSION- WHY LOGO DESIGN MATTERS FOR STARTUPS

“Let’s Google it!” is your go-to solution when you don’t know something. And when your mind thinks of Google, it automatically remembers the logo, isn’t it?

The logo is the first interaction people have with your brand. Like how we dress up well to make a good first impression, our brand also needs the same beautification through a logo.

It does seem like a minute brand asset but it speaks volumes in delivering your brand’s purpose.

Here are 5 reasons why your small business should have a well-designed logo:

It grabs attention: With a short attention span in the digital era, your logo should be captivating enough for people to stop and look at it. People do not look at it for more than 2 seconds.

It sets you apart: With millions of start-ups sprouting every day, you wouldn’t want to be just anyone of them. You should be one of them that people come to.

It leaves a lasting impression: You vividly remember McDonald's or Starbucks logo, don’t you? They were successful in staying in the minds of the people because they meticulously designed a logo that resonates with their brand and connects with their audience.

People might forget the brand name but they will remember a good logo!

It is a strategic asset for marketing: A brand logo can be placed everywhere. On the packaging, as a display picture on social media pages, on business cards, on brand stationery, anywhere that you want! It is a valuable tool for a start-up that increases brand awareness.

Enhances brand credibility: As your business starts growing, people will start recognizing your brand, and this familiarity creates a perception in the minds of the audience that your brand is trustable.

Since the logo is the face of the brand, think of it as a long-term investment and make sure it is thoughtfully crafted.

#branding?#smallbusiness?#startups #Logodesign