The power of Facebook advertising

Social media was once considered to be just for teens or those looking for romance and relationships, but that has changed dramatically in recent years. Facebook has evolved as one of the most valuable assets for advertisers striving to reach a particular niche audience.

Facebook is the largest and most visited social network on the web today.

Not only is it a popular place for social interactions, but it is also becoming a very competitive marketing tool. Many entrepreneurs are beginning to take advantage of this advantageous method of generating leads and sales for their businesses. Research shows that the average Facebook user spends just over 6 hours a month on Facebook, which is twice the amount of time as its closest competitor, Google. More than 50% of these users are browsing Facebook from a mobile device, which means there are more than 543 mobile users searching for goods and services while on the go. Every day there are more than 3,200 million articles that receive likes or comments on Facebook pages and that translates into a very powerful advertising mode for any business.

Advertising campaigns on Facebook provide a return of up to 5 times on any investment due to the strategic targeting of the right audience. Consumers are becoming more brand aware and remember what they see more than other online ad averages. Advertising on Facebook is also the catalyst for more positive conversations about business. More importantly, the 47% trust rate for Facebook advertising demands respect and knowledge of this tool that can be used effectively to expand the bottom line.

When considering the most efficient way to spend money on advertising, you should include Facebook advertising in your plan. You can tap into this explosive power to target new business, generate high-quality leads, and take advantage of additional advertising strategies, such as word of mouth, to more effectively stretch your advertising money. A whole new world of possibilities will open up for you with Facebook advertising.

Facebook advertisers can geographically target an audience by country, allowing the advertiser to limit or spread their ad message based on the settings selected. Most countries in the world now support Facebook, expanding the limits that previously limited the sale of products to smaller areas and locations.

One of the characteristics of advertising with Facebook is the advantage of targeting by keyword interests. When a user signs up for Facebook, they create a profile page that is based on their interests, likes, and activities. When you create your Facebook ad, you have the option of searching for and selecting keywords that are of interest to a specific user. This will better target an audience that is already interested in your ad before they see it. As an example, let's say that you, as an advertiser, are trying to reach people who are doing home remodeling projects. When you type in the word home remodeling, you will be shown a list of keywords that are related to the profiles of users who mentioned home remodeling as one of their interests. You can then choose any of these keywords in your ad to reach people who have these keywords on their profiles. You are targeting an audience that is interested in your information and who will respond to your ad.

Before starting your advertising campaign, it is important to clearly know who you want to target. Customize your Facebook Advertising to the target market so this tool works best for you and your business. Try to vary your approach so that you can attract different groups. People in their 20s will view your ad differently than people in their 40s, even if they have the same need for your product. Appeal to your potential customer in a positive and eye-catching way. Be clear, concise, and brief.