The Power of Experience

Whenever I get stuck in my business, I look to the masters.

Greats like Gary Halbert, Dan Kennedy, John Carlton, Jay Abraham. They knew a thing or two about marketing.

I see that everyone today is looking for the "latest trick". That "secret strategy" or "tactical tactic" that will make that burning difference.

I don't think what people are teaching today is that different from the Fathers of yesteryear.

Think Joe Polish. Joe Polish, built up his entire business on helping carpet cleaners implement a lead magnet (direct call phone line) to encourage a free room carpet steam, invoking the powerful law of reciprocity, for an immediate new client, and resultant full house carpet clean.

See Russell Brunson. He was taught by the masters. Russell Brunson begged Dan Kennedy to let him into his Platinum Mastermind. He didn't have the money, but he found the money, as he was motivated and wanted change. Russell Brunson is no doubt a genius, and he has been taught well.

Hear Harlan Kilstein. He was sitting in John Carlton's Old School Hotseats, alongside Dean Jackson, and killing it with his reviews and apt observations. It was very very clear that these two were going to be rising stars, and that John Carlton was a genius wizard of his time.

"A Decade In A Day"

When you are around someone, who has spent the better half of 10, 20, 30 years mastering their skills or craft, you can learn more in one day, than you can in 2 years going it alone.

When you go back in time, you will find that they made cars just like they did today yet less complicated. Less bells & whistles. Less smoke.

You don't need to build a better mousetrap. You just need to build your car.

Sharnee Melinda Bennett

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PS - John Carlton's quote. "Here’s who I am, here’s what I have, here’s why you want it… and here’s what to do now".