The Power of Event Photos and Videos for Brand Awareness
If your organisation is having or sponsoring an event and you are not thinking of using its photos and videos to build brand awareness, you are missing a great opportunity to promote your business.?
Post-event engagement is one of the important things you can do to remind attendees and the public about your brand to keep generating leads into the future.
In today’s post, we will show how you can create brand awareness by using the photos and videos from events your organisation is involved with.?
What is Brand Awareness?
First, let's talk about a brand. A brand is the perception that people have about your organisation. It involves the values, feelings and experiences that people associate with your company and its products or services.
Brand awareness is therefore the level of familiarity that consumers have with your brand. Brand awareness gives the public an understanding of what distinguishes your business from competitors so that they will always choose your products and services over others.
Benefits of Brand Awareness
Brand awareness campaigns create an outlet for you to show the specific qualities of your brand and tell its story. This helps you connect with your target market on an emotional level after which they are likely to buy your product or service.
Brand awareness can make your target customers build positive feelings towards your brand which will help them become less sensitive to the price of your products and services.
A high level of brand awareness can lead to more sales as people are more likely to choose and stick to your products and services since they are familiar with your brand.
How to Build Brand Awareness?
One of the ways to build brand awareness is by creating and sharing media that express what your brand stands for and the feelings you want it to give customers.
Also, the use of social media for promoting brand awareness has become very popular as it offers a platform where you can consistently post content to show the values and qualities that make your brand unique to attract your target audience and inform them about your product and services.?
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Building Brand Awareness with Events Photos and Videos
A cost-effective way of building brand awareness is by promoting the photos and videos from events your organisation is having or sponsoring in a way that is consistent with your brand. The tips below will show you how to do this.
1.? Provide a Brief about your Brand
It is very important to let the person covering the event know about your organisation and the qualities you want to communicate through the event photos and videos. Also, tell them about your target market and what you want to achieve with the media materials.
For customised media that is tailored specifically to your brand, reach out to us. We will give you a tailored brief that shows how we will put your brand in the spotlight and meet your post-event objectives.
2.? Capture the Moments
During the event, look out for and capture specific moments that match the values, passions and interests that you want to be associated with your brand. Your event photographer and videographer who are already briefed will use their experience to know the best way to take these shots.
Our portfolio shows examples of perfectly timed photos of events, products and organisations that reveal the unique qualities of their brand.
3.? Post on Various Outlets
Now that you have the event photos and videos that promote your brand, it's time to share them. This could be done through your social media accounts, website, blogs and other spaces. Remember to tell the story of your brand through the experience of event organisers and attendees to connect with your target audience.?
4.? Engage and Encourage Sharing
After posting, engage your audience by responding to their comments and questions. This will show that your organisation is approachable and responsive, giving positive feelings that increase brand awareness. Also, encourage sharing these posts to make your brand visible to a wider audience. You can do this by creating catchy hashtags that relate to the event and your brand and then, asking people to share your posts using these hashtags.
It is important to use high-quality pictures and videos so that viewers can be captivated and eager to share. We can create this impact for your brand and business, let’s talk.
Conclusion
Brand awareness helps businesses and organisations let everyone know of their best qualities.
Use our professional services to get the event media coverage that will give your organisation brand awareness and help it keep attracting its target market.