The Power of Device ID Targeting

A few months ago, as I was looking for the new geo-targeting techniques for myself and my clients, I discovered the incredible power of Device ID targeting.

BECAUSE YOUR PHONE IS ALMOST ALWAYS WITH YOU

You may already know that your cell phone has a unique device ID number that is anonymously associated with you. That is true for every cell phone out there. Device ID targeting makes it possible to monitor the location of anyone in a specific geographic area.

For example, you may want to reach people around a home show or who have visited a Sushi restaurant for the last 90 days. Device ID targeting will draw a polygon around each location, calculate the number of devices that can be targeted, and start generating data about consumers and their behavior. From there, an audience insight is created, providing a detailed demographic report on users identified within the polygon.

The result: a bucket full of your perfect prospects that you can reach via a programmatic advertising campaign.

AN AFFORDABLE MARKETING TOOL WITH GREAT ROI

"Must be costly" you may think. It is actually extremely affordable compared to a lot of other advertising campaigns and the ROI is a lot higher. CPM (Cost Per Thousand) can range between $17 and $25 depending on the provider with minimum spend starting around $850/month.

What I love about this is that you can also look back, analyzing past behaviors and whereabouts of the people you want to reach, as well as target your competitors' foot traffic and bring them to you.

I'm going to start using this powerful geo-spatial data as part of my clients' marketing plan.

Click here for a quick intro call if you want to learn more.

To your success always,

Catherine

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