The Power of Data-Driven Marketing: How to Reach Highly Engaged Travel Influencers

As summer approaches, it's the perfect time for travel marketers to engage consumers and get their brands and destinations to the forefront of their minds. According to a Forbes Advisory, an astounding 49% of Americans plan to travel more in 2023. So, how do you get the most out of your marketing efforts and reach the right audience?

Research from Engagement Labs shows that the average adult engages in three travel-oriented brand conversations each week. However, this figure grows 50% higher when you isolate affluent adults, who are a common target for travel marketers. What's more, everyday travel influencers who are fully engaged in the travel industry and sought out by others for their advice report engaging in nine travel brand-related conversations each week, triple the average adult.

Marketers can directly target these travel influencers and many other influencer/advocate segments. But that's not all. Engagement Labs Profiler data reveals that travel influencers are more educated and heavier media users than the general population. They're avid audiobook and podcast listeners, with Audible usage being 2.8x higher than the average adult. This segment also frequents music platforms such as 苹果 Music (2.2x), SiriusXM (1.9x), Amazon Music (1.8x), and iHeartRadio (1.7x).

It's also essential to understand the issues that matter most to travel influencers. Research shows that, in addition to travel and vacations, the economy and inflation are also at the forefront of their daily lives. In fact, travel influencers are 64% more likely than the average adult to engage in daily conversations about the overall state of the economy. This is important to keep in mind when designing messaging to reach travel influencers.

With digital activation, marketers can reach these powerful audience segments and enable their media buying to be more efficient and impactful. Engagement Labs influencer segments, including Travel Influencers, are available via Dstillery and accessible across leading platforms such as LiveRamp and Adobe Audience Manager.

In conclusion, targeting travel influencers and understanding their interests and conversations can help travel marketers engage with their ideal audience and increase their chances of success. With 49% of Americans planning to travel more in 2023, it's essential to make the most out of marketing efforts and reach the right audience.

To read the full article and tips for travel marketing success, click here ?????????? https://blog.engagementlabs.com/the-power-of-influencers-maximize-your-marketing-mileage

We invite you to contact Engagement Labs to learn more about our many influencer and brand advocate segments as well as our partnership with Dstillery.?