The Power of Data Analysis with the new ColorCert ScoreCard Capabilities

Digital technologies are transforming entire industries, and consumer packaged goods (CPG) companies are no exception. Whether a product is found on a physical or digital shelf, the packaging still plays an important role in marketing to consumers. But McKinsey research shows CPG is one of the least digitally penetrated industries—there’s clearly much room for improvement.

Research has shown that new product innovation can be accelerated by 50%, with a third of the cost and double the return on investment. This first step towards digitalization demonstrates how CPG companies are increasingly leveraging digital technologies in parts of their business, from manufacturing to packaging and marketing. However, there still remains significant potential to use these technologies to optimize new products and further enhance the innovation process.

Last year, X-Rite and Pantone LLC revealed the latest addition of the ColorCert? ScoreCard Server. Delivering customized dashboards and reports, this powerful new tool provides Brands greater insight into the performance of their entire packaging supply chain, helping to resolve color-related issues while also aiding in optimizing collaboration between the CPG Brands and print suppliers alike.?

Printers, pre-media companies and Brand Owners were already getting real-time visibility into color performance across all brand customers, presses, and production facilities, by accessing just one integrated, cloud-based platform. With the new capabilities of the ColorCert ScoreCard Server, Brands and Print suppliers can now access even more data, such as unbiased quality results and color metrics by substrate, by country, by location, by category or even by color. This comprehensive ScoreCard system is empowering brand even more, setting a higher benchmark for print solutions everywhere.

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The Importance of Data

One of the most important updates from the new ScoreCard Server is that it allows for greater data analysis. As many business managers know, there are many high-impact benefits from gathering, analyzing, and sharing data across multiple business functions, such as reducing costs, uncovering inefficiencies, and troubleshooting issues. When companies and businesses take advantage of this data to determine the root cause of problems, they can more easily implement solutions to transform their business processes.?

Improve color accuracy

The ScoreCard Server allows converters to visualize production quality within their print and packaging organization with an easy-to-interpret score, which is characterized by a single number. Organizations can track color across the different manufacturing facilities and manage these multiple locations with a single scorecard system. With this simple and integrated system, color accuracy and production efficiency can be improved. Converters can also uncover trends over time and make use of this data to better meet and exceed customer color quality requirements over time.?

Quality management

The Server software also allows for better quality control. By providing data across the different locations, print runs, and packaging, color quality can be compared on the spot. This way, manual post-processing and reporting of color quality can be eliminated altogether, saving time and reducing errors across the board.??

Identify color problems and implement solutions

With the configured dashboard, there is a higher level of visibility into color performance across all brand customers, presses and production facilities. With this level of visibility, operators can more easily identify the causes of any color problems related to ink, press, or plate. With this, they can easily make adjustments and act on preventative maintenance issues, which then reduces downtime.?

Reduce environmental impact??

The real-time reporting on the digital color platform by the ScoreCard Server also eliminates the need for unnecessary ink drawdowns and proofing cycles, reducing ink wastage. Converters can also save on shipping and trips to customer premises, reducing fuel consumption. With greater accuracy and quality, the environmental impact can be reduced.

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Final thoughts

Digital transformation offers tremendous potential for CPG companies, allowing them to be more agile and adaptive in an ever-evolving market. With the redesign of ColorCert ScoreCard Server, users are given access to a wide range of statistical capabilities with which to monitor and improve color performance. Using this tool, Brands are able to work carefully with print suppliers to ensure that the finest quality output possible is achieved. Both parties have clear insight into all facets of the packaging workflow, making collaboration easier than ever before.

Our ColorCert ScoreCard Server’s cloud-based platform is sure to have a positive impact on your company’s packaging supply chain. To discuss your company’s brand color needs and find out more about our ColorCert ScoreCard Server.

Get in contact with Pieter Mulder ([email protected]).