The Power of Customer Onboarding Videos: Why Every Business Should Use Them
Introduction
In the digital world, everyone's attention span has reduced, which means today, no one wants to spend hours reading to figure out how your software works or exploring features. Expecting this from customers is like waiting for elephants to fly. Instead, strategize your marketing materials with customer onboarding videos .
Customer onboarding videos are welcoming videos for new customers to quickly grasp your product or service offerings. The primary purpose of these videos is to educate and engage users, which leads to increased customer satisfaction and reduced churn later. In addition, by creating personalized video showcasing the user experience of your product or software, you can build customer trust seamlessly.
As per a survey, 91% of customers stated that by watching organized onboarding videos, they could understand the features of a physical product. Creating educational and interactive videos to help the audience learn technical features quickly.
In another survey, 97% of individuals agreed that customer onboard videos are great tools to educate new customers. It can be an excellent asset for businesses as it improves customer experience with your brand, increases website retention rates, and more.
Sounds interesting? In this blog, we will discuss varied factors in customer onboarding customer videos for your better understanding.
What Is Onboarding Customer Video?
Customer onboarding videos can be referred to as friendly guide videos that businesses often use to familiarize new customers with their products and services.
It can be a virtual product tour guide wherein businesses provide step-by-step instructions, provide training to utilize technical software, and essential information in an engaging format to ensure customers have a better experience with your product.
Lastly, these videos are created to educate customers on product benefits, features, functionalities, and other critical information once they purchase. Businesses can publish these videos on websites, social media, and other platforms.
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Why Should Every Business Use Customer Onboarding Videos?
A well-designed personalized video serves as a first line of customer interaction or offers customer support by addressing common questions or complexities that your new customers may encounter.
Additionally, the proactive approach toward your marketing strategy empowers customers with the knowledge they need at the right time. It minimizes the burden on your customer support teams. With suitable planning, you can optimize these videos to generate customer satisfaction and trust from the beginning.
Sounds too good to be right? Onboard video offer multiple perks to business growth and brand image. We are listing below a few reasons why you need onboarding customer videos now!
Conclusion
Implementing customer onboard video into your marketing and customer support process enhances the user experience to improve customer retention, customer engagement, and, finally, customer satisfaction to attract more loyal consumers.
Utilize different types of videos at varied processes of your digital marketing funnel to meet customer's needs, solve their queries, and improve their experience with your product seamlessly. Drive long-term business success and scale your sales targets with well-crafted onboarding customer videos.
Do you want to learn more about creating personalized onboarding customer videos for your customers? Get in touch with us today to make an impact!