The Power of Customer Centricity and Trend Awareness ??

Did you know that in 2022, online consumers reached 4.85 billion, equivalent to 62.5% of the world's population? ????

With so many consumers online, it's more important than ever to streamline?your marketing strategy and harness the power of digital.

Today we will explore...

• What our Marketing Lead, Freddy D'Uva, believes is next for digital and how the?latest trends?will impact your marketing strategy. ??
• How?consumer centricity?can transform lead generation and retention. ??
• Women in tech with Jess’ article all about her work at University Centre Farnborough,??teaching the next generation: 'Intro to Web'. ???? ??

In our latest insight, Marketing Lead, Freddy D’Uva discusses the impact of the latest trends on marketing strategies, including:?

• ????The increasing need to deliver?personalised and diversified content as customers become more digitally savvy and expect a digital-first experience.
• ???Why TikTok has become the “go-to” platform for digital marketers and how it enables brands to be?more authentic and boost brand awareness.
• ???What the death of third-party cookies really means for marketing and why brands need to reconsider their marketing strategy and implement alternative solutions.??

Discover how these trends will shape the future of marketing here ??

Consumer Centricity Can Transform Lead Generation and Retention

Our Marketing Lead,?Freddy D’Uva, explains why consumer centricity is essential for building long-term relationships with loyal, engaged customers in our latest deep dive with The Drum!?

Here are the main takeaways:??

• ????By establishing a long-term relationship with customers, brands can better understand customer needs resulting in more leads.?
• ???By reducing friction on your site, potential leads will be more inclined to engage with your brand and progress further in the buying journey.?
• ???Retaining and growing a customer base creates room for the brand to grow through new leads and attaining new customers.?

Find out more here ??

Employee Spotlight

In celebration of women in tech, we asked our Senior UI Developer,?Jessica Strachan,?to reflect on the work she does at University Centre Farnborough,?encouraging young women to consider a career in tech! ???? ??

Read it here! ??

To discover new, interesting insights on all things digital, head over to our?insights page!