Is Your Brand Using This Tool to Gain Attention and Attract More Business?

Curiosity.

It’s a recipe of equal parts inspiration, perspiration, fascination, exploration and observation.

Many of the same ingredients involved in branding.

More than anything, there’s an insatiable curiosity and fascination that unites experience, aesthetics, design, language and beauty (along with the perfect espresso shot) into a doodle, an idea, an inspiration and a “what-if” moment that opens the door to innovation (this Innovation video can be seen on the preceding link).

The best brands ooze these qualities.

CURIOSITY DID NOT KILL THE CAT

Without these qualities, the magic of branding is lost.

And the zest of living is diluted—that contagious zest that we see through the eyes of a young person, who isn’t filled with all the “can’t-do-this” and “can’t-do-that” ideas that assassinate imagination before it’s had a chance to bloom into something new, dynamic and inspired.

Those who cannot dream cannot envision the air dreamers breathe.

The air of possibilities; of disrelated dots that give birth to something new; of mash-ups that seem entirely inconceivable.

The same “impossibilities” that gave birth to every advance mankind has experienced from the discovery of fire to the silicon chip.

That’s the kind of air one breathes when one elevates and defies gravity.

And rises above the noise (instead of adding to it).

This is what inspired this new video reflecting on these ingredients. It was inspired after seeing some of the creative work found on Raw Pixel.

Special thanks to RawPixel and their artists and photographers for the inspiration.

INTRODUCING “THE POWER OF CURIOSITY” VIDEO

If this inspired you, do one (or both) of the following:

1. Let’s talk and see how we can inject this kind of energy into your brand, and/or
2. Share it with others so more people get the idea of what’s possible.

Why? 

After Because mediocre predictable outcomes offer little excitement and don’t generate the kind of loyalty that true innovation does.

After all, exceeding expectations always wins the day.

David Brier is a branding and rebranding specialist whose work has been featured in Forbes, Fast Company, ADWEEK and Huffington Post. Have a brand that isn't fulfilling its potential? Email david here or visit us here.