Power of Consumer Twins in Out-of-Home Advertising Assessment & Creativity

In today's ever-evolving advertising landscape, brands are seeking innovative ways to engage their target audience effectively. One emerging concept that holds tremendous potential is the utilization of digital consumer twins. By creating virtual replicas of real consumers, brands can gain valuable insights, refine their out-of-home (OOH) media strategies, and optimize brand creatives. In this article, we delve into the concept of digital consumer twins, exploring their benefits and how they can revolutionize the assessment and understanding of the OOH media environment from a brand and creative perspective.

Watch the Full Demo- https://youtu.be/TTC49XGFB0c

Note: The questions asked in the demo serves as examples and should be tailored to fit the specific campaign and objectives of the brand.

Understanding the Power of Consumer Twins:

Enhanced Visibility and Appeal:

By embodying a digital consumer twin persona, brands can develop a scoring model to assess the visibility and appeal of billboard creatives to a specific target audience (e.g., age 20-45). This approach allows brands to evaluate if the billboard creative effectively catches the attention of the intended audience and explore what aspects of the creative resonate most with consumers.

Unveiling Creative Elements of Appeal:

Leveraging digital consumer twins, brands gain valuable insights into the creative elements that appeal to their target audience. By analyzing the feedback from digital consumer twins, brands can identify the top three creative elements within a billboard that create strong appeal, guiding future creative strategies.

Enhancing Creativity for Optimal Impact:

With the help of digital consumer twins, brands can receive actionable suggestions to elevate the score of a billboard creative from 8 to 10. These recommendations enable brands to refine and add three creative elements that resonate strongly with the target audience, enhancing the creative's impact and effectiveness.

Evaluating Brand Image Building:

Digital consumer twins serve as valuable resources to gauge whether a billboard creative effectively achieves its key performance indicators (KPIs) in building brand imagery. By prompting digital consumer twins to assess the creative's impact on brand perception, brands can gain insights into the effectiveness of their OOH media strategies.

Measuring Visibility and Appeal:

Through the eyes of digital consumer twins, brands can quantify the visibility and appeal of billboard creatives. By receiving ratings from digital consumer twins on the visibility and likability of the creative, brands gain a deeper understanding of how well the message resonates with the target audience.

Shaping Brand Perception:

Digital consumer twins provide valuable insights into the brand image formed by a billboard creative after consumers pass by. Understanding the brand image created allows brands to refine their messaging and visual elements to align with the desired perception in consumers' minds.

Crafting Memorable Messages:

When a digital consumer twin rates a billboard creative with an 8 out of 10, brands can leverage their insights to craft memorable and impactful messages.

By soliciting recommendations for three creative elements that would have garnered a perfect score of 10, brands can generate alternative copies that resonate more strongly with the audience.

Conclusion:

Digital consumer twins have opened up new possibilities for brand managers and creative designers in the assessment and understanding of the out-of-home media environment. By harnessing the power of digital consumer twins, brands can optimize their creatives, evaluate brand imagery, and create highly targeted and impactful out-of-home advertising campaigns. Embracing this innovative concept empowers brands to connect with their audience on a deeper level, driving engagement, brand perception, and ultimately, business success.