The power of consistency's impact on B2B Demand Generation

A lot of B2B organizations are having trouble finding enough high-quality leads in today's competitive industry. Although the majority of B2B marketers concur that content drives demand development, consistency is a vital component that is sometimes overlooked.

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Being persistent with your demand-gen marketing is essential if you want a steady flow of high-quality inbound traffic.

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I frequently talk to business owners and marketers who would experiment with demand gen marketing for a few months, but when nothing miraculous happens, they fall back on what they have always done.

which, in the first place, never worked for them.

Because of inconsistency, a large number of businesses only operate at a small portion of their potential.

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In light of this, let's look at how sharing information consistently creates demand, how to build best practise content marketing, and a few pro recommendations.

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Two ways consistency in content marketing drives demand

In order for potential customers to recognize your brand and choose you above your competitors, it must fundamentally be ever-present.

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While some organizations focus heavily on their products and sales, those seeking for long-term, sustainable sales pipelines emphasize a demand gen strategy (more on this here).

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This strategy informs potential customers by outlining a problem that they face and providing solutions... and justifies why it matters enough to spend money on a fix. demonstrating them why yours is the greatest while doing so.

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You can do two things with effective content marketing:

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1) You'll develop a bond with your audience

It has been demonstrated that sharing useful information regularly with your target audience can engage them and increase sales. This strategy has actually produced hundreds of thousands of dollars for businesses.

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You also don't need a time-consuming, expensive strategy.

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You can consistently reach your target audience by engaging in a variety of marketing activities, such as consistently posting on social media, sending monthly newsletters, routinely blogging with SEO-friendly material, and guest blogging on popular media websites. Additionally, you're in a better position to convert new leads if you have the appropriate email templates and sales enablement collateral.

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2) You’ll be found on search engines:

Google and other search engines adore consistency. In actuality, Google's #1 ranking determinant is consistently providing high-quality material. Because of this, we constantly advise clients to consistently create and update content that is search engine optimised. After a month of no fresh content, we literally saw a decline in our own rating.

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Interesting side note: Watch out for “secret stalkers”

Today, measuring the results of marketing is crucial. But first, a quick hint. Metrics like likes, comments, and even clicks can be easily overlooked.

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Despite having more than half a billion members, LinkedIn barely sees 1% of those people actively using the platform, and less than 0.2% of those users have generated content.

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Therefore, revenue is what actually matters. While engagement analytics might offer you a basic idea of performance, many consumers are still skimming information (leaving no traces behind) and then getting in touch with you later.

One client in particular seems to have little involvement based on conventional measures, as an example. However, they receive a lot of inbound traffic and have a good conversion rate.

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The bottom line??Persevere! The top 1% can anticipate a large amount of long-term, sustained demand. Many "hidden stalkers" are awaiting the ideal opportunity to contact you! The secret is to maintain consistency, constantly be present, and remain top-of-mind for when your ideal clients are prepared to make a purchase.

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10 steps to creating best practice content marketing

Step one: Build your strategy:

Every piece of content should be a component of a larger content strategy. Checking your plan to make sure your brief is in line might be valuable before starting to write.

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Step two: Create your brief:

We always begin by creating a content brief that has all of the important details, including the audience, pain points, keywords, objectives, funnel stage, and key messaging. Share for analysis and feedback.

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Step three: Research

Look for facts and statistics, examine relevant studies, and locate challenging examples. To obtain a different perspective and learn how to stand a chance of competing, see who is ranked for the topic you have picked.

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Step four: Interview subject matter experts

To give your article credibility and important insight, look for original perspectives, tales, and expert viewpoints.

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Step five: Content outline

Create your content outline next, add any H tags to your subtitles to make sure you're including the proper number of keywords, and then start to add any call-out boxes and links you want to include. Sharing for feedback and review

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Step six: Research again

Compare your outline to the top 10 articles for your selected long-tail keyword to discover how you can make it better. To assist us with this, we utilise Frase.io!

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Step seven: Do a full write-up

You can begin writing your first draught once you have completed all of your research, gained some insight, and created a strong framework. Verify that the word count, keyword density, and any other important metrics are sufficient to perform better than any comparable works.

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Step eight: Full edit and review

Verify the spelling, grammar, and punctuation at this point (before sharing). For this, Grammarly is fantastic. ProWritingAid is similar. Add any revisions. If you require inspiration, consult your swipe file.

Step nine: Add internal links

Reread your initial draught after you're satisfied with it and add any pertinent internal links. Ensure that your link appears above the fold.

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Step ten: Share first draft

To make sure you haven't taken anything out of context or to offer more insight to the content, you should ask your subject matter expert to examine and provide input on this.

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Pro tip:?Ask them to discuss their content development process with you if you're considering to outsource your content marketing; it should resemble this. By skipping these steps, some businesses can produce content for less money. However, given your time and financial commitment and your desire to create demand, we advise paying for a more skilled marketer who adheres to this procedure.

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Content marketing top tips:

Here are some pointers for producing captivating content marketing:

Focus on solving a key problem:

Developing truly useful knowledge to address the problems of your target audience improves prospecting and nurtures current clients, promoting retention and cross-selling.

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Mix it up:

Post a variety of content on social media, including company announcements, your own blogs and how-to articles, and news from the industry. All of these should relate to the main areas you want to be renowned for. This is crucial for far too many reasons!

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Persevere:

Encourage your staff to remark, like, and share posts. Your founders', directors', and MDs' posts are more likely to receive interaction and feedback.

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Think visual:

On LinkedIn, flipbooks and brief animations have some of the greatest engagement rates. Make sure they add value, though!