The Power of Consistency

How VE Helped ALP Build a Strong Social Media Presence

In the last two decades, social media has become a crucial tool for businesses to engage with their target audience and boost brand recognition. However, some industries, such as engineering, may not place a high emphasis on social media due to the lack of resources and time constraints involved in developing and regularly maintaining a social media presence and long-term strategy.

Abley Letchford Partnership Ltd d (ALP), a civil engineering consultancy firm based in Hungerford, UK, faced this challenge until they partnered with Visually Explained Ltd (VE). VE helped ALP to make the most efficient use of their time and resources to establish a strong social media presence.

When Yola O'Hara, MD at VE, first worked with Leigh Abley and Shaun Letchford , Directors at ALP, building a social media presence was a slow process. We started by creating a library of social media posts and gradually building up ALP's social media presence. Through regular meetings with the management team, ideas began to flow, and we not only established a presence on Twitter, Instagram, LinkedIn, and Facebook but also began publishing regular newsletters. Each issue became more interesting as ALP began to share more compelling stories that they previously would not have thought to use.

One initiative that was particularly successful was the "Working Lunch" idea. This was a free initiative offered by VE not only to existing clients such as ALP but also to any business looking to improve their social media presence. The aim of the “Working Lunch” was to raise awareness and motivate the team of engineers to bring in even more content in the form of pictures and videos related to current projects and charity fundraising events.

Together with ALP's Business Manager, Susie Lawman , we developed a strategy that helped to boost ALP's social media engagement and presence. In addition to publishing content on the four major social media platforms (Twitter, Instagram, LinkedIn, and Facebook), we also leveraged ALP's membership in the Thames Valley Chamber of Commerce by publishing content in their online and printed publications.

This case study shows that building a strong and effective social media presence is not a one-time task, but rather a continuous and ongoing process. It takes time, effort, patience, knowledge and consistency. It also requires training and employee advocacy. It may not be that straight forward but with the right strategy and support, it is a valuable tool for any business.

In conclusion, this case study demonstrates the power of consistent effort and support in building a strong and effective social media presence. If you're a business owner looking to improve your own social media presence, Visually Explained can help. Our "Lunch and Learn" initiative offers free support and guidance, and we can be contacted through email at [email protected] for more information.

Remember, building a social media presence takes time and effort, but with the right approach, it can be a valuable asset for any business. Let us guide you through the process and help you achieve the same success as ALP.

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