The Power of Consistency: How to Build a Trustworthy Personal Brand with M Curtis McCoy

In the fast-paced world of entrepreneurship and leadership, building a recognizable personal brand can make all the difference. M Curtis McCoy, a personal branding expert, author, and media strategist, knows this better than anyone. With a career spanning multiple successful ventures—from owning a cosmetic medical laser clinic to running a telecommunications company with over 250,000 monthly website visitors—Curtis has learned that the real key to enduring success isn’t just about building businesses; it’s about building your name.

I recently had the pleasure of interviewing Curtis for the Inspired Podcast, where he shared his insights on personal branding, the importance of consistency, and how entrepreneurs and leaders can leverage media platforms like Amazon Fire TV and Newswire Magazine to elevate their reach.

From Entrepreneur to Personal Branding Expert

Curtis’s journey into personal branding wasn’t intentional—it was born out of necessity. "I noticed that every time I built a successful business, if I sold the company or changed industries, I was starting from scratch again," Curtis explained. "No one knew me. I had to spend years building trust and recognition all over again."

This realization was a game-changer for Curtis. He saw how leaders like Richard Branson could effortlessly launch new ventures under the Virgin brand because their names carried weight. Recognizing the power of a strong personal brand, Curtis shifted his focus from building businesses to building his reputation. In 2018, he acquired Newswire, a company founded in 1997, and added a magazine in 2020 to help other entrepreneurs, authors, and leaders expand their personal brands.

The Importance of Consistency and Authenticity

One of the most profound takeaways from my conversation with Curtis was his emphasis on consistency. In a world where attention spans are shrinking, showing up consistently with valuable content can set you apart. Curtis highlighted the example of Roger Wakefield, known as the “YouTube Plumber,” who built a million-dollar side hustle by consistently sharing plumbing tips on YouTube. "People connect with others they see regularly," Curtis said. "It’s about showing up, providing value, and being authentic."

Curtis also stressed the importance of overcoming fears and self-doubt. "I’ve spoken at events with thousands of people, and I still get nervous. But you can’t let fear stop you from putting in the work," he shared. His advice? Start small, be consistent, and don’t worry about perfection. Authenticity resonates far more than polished, impersonal content.

Earned Media vs. Paid Media: Where Should You Start?

For those just beginning their personal branding journey, Curtis offered a clear roadmap: start with earned media. Earned media involves creating value that naturally attracts attention—think community fundraisers, educational content, or social media engagement. "If you’re new and trying to make your business profitable, focus on earned media first. It’s about building trust and recognition through genuine efforts," Curtis advised.

For established professionals, Curtis’s company offers paid media opportunities, helping clients gain exposure on platforms like Amazon Fire TV and even Times Square billboards. But Curtis is selective about who he works with; his focus is on promoting good people who are genuinely helping others.

Common Mistakes and How to Avoid Them

When it comes to personal branding, Curtis has seen it all. One of the biggest mistakes he observes is simple: not putting in the work. "Many people have the tools and platforms at their disposal, but they don’t consistently use them. Whether it’s shyness, fear, or procrastination, these are the real barriers," he explained. Curtis encourages everyone to overcome these hurdles by starting with small steps and gradually building confidence.

Another pitfall? Trying to go it alone. Curtis emphasizes the value of mentorship and collaboration. "Reach out to people who have walked the path you’re on. Learn from their experiences and be willing to invest in your growth," he said.

The Future of Personal Branding

As we wrapped up our conversation, Curtis shared his own goals for the future, including expanding his team and continuing to empower others through his platforms. His passion for helping people shine through their brands is evident in every word he speaks. "A strong personal brand can open doors you didn’t even know existed," Curtis said. "It’s about more than just business—it’s about legacy."

For anyone looking to elevate their personal brand, Curtis’s advice is clear: Be consistent, be authentic, and be willing to put in the work. The key to unlocking your potential isn’t in waiting for the perfect moment or opportunity—it’s in taking action and making your name known.

Connect with M Curtis McCoy:

Website: MCurtisMcCoy.com

Whether you’re an author, entrepreneur, or leader looking to expand your reach, Curtis’s insights are invaluable. His journey reminds us that while success in business can come and go, a strong personal brand endures and evolves, unlocking new opportunities along the way.

Watch video interview here

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