The Power of Connection
Kier Adair
Go from unseen to unstoppable with visuals that sell you and your story, so you don’t have to! It's so much more than a photo or shoot! ?? International Personal Brand Photographer | Visual Strategist | Author
After the last couple of years and what we are still enduring as business owners, one thing that's for certain, amongst all this uncertainty, is that connection is key. We are all craving it! Not only to surround ourself with uplifting and like minded individuals to brainstorm latest ideas; but to feel like we're in this together, supporting each other on this journey.
More than ever, connections are going to be key for business, not only for our own feel good factor, but for collaborations, partnerships and generating clients too. One thing's for sure, the more people can relate to you and your mission, the more you are going to grow. People want to feel a connection with those they are buying from.
It Starts with You!
You can create connection in numerous ways but by far one of the most impactful is through your visuals. There are loads of stats and science as to why, here is a pretty awesome one for starters!
Visuals are processed 60,000 times faster by our brains than text
Your visuals are going to be the first thing your audience sees and within 7 seconds they will make their first impression of you. They will be the deciding factor as to whether they stop and read more or scroll on past. So it's imperative your images create that connection with your ideal clients, at every part of their customer journey.
Just how do you do that? I hear you say! Through this series of articles I will show you the step by step process to create images that connect and convert. And, it all starts with connecting with you!
Connection is the first part of my triple C Method. My signature system to connect, capture and captivate with brand images that are not only stunning but grow your business.
There are three parts to Connect:
? Connect with you, your personality your values
? Connect with your brand stories
? Connect all the dots to create your unique experience
Connecting with You
In this article we will focus on the first part of the connection elements
The starting point to connecting with you is defining your Personal Brand Identity. This is so important to establish as is the foundation for all that you do. It's the core values that shape your business and the essence of what you stand for. It will determine how you show up in all your messaging. It will impact on your brand colours, brand stories to share; and ultimately your brand images; so it's definitely worth spending some time to consider
The simplest and most effective approach is to think of 5 key words that best describe you, your brand and values. They could centre on your beliefs, how you work or what makes you unique and special. They are most likely the words that are going to be front of mind so try not to overthink it. As you and your brand evolves, these key words may change too so really feel into what feels good right now and for what you want to achieve.
Ask yourself a few questions:
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What do I want to be known for?
What Impact do I want to make?
What are my values and beliefs?
As an example, my key words are Freedom, Natural, Positive, Intuitive and Fun. These are the foundations to my brand, and influence all that I do. Here's some inspiration that you may find useful too. Which words jump out at you?
Once you have your keys words aka your Personal Brand Identity, you may want to create some one liners to add context. This can be really useful to support your clarity of message and share with your audience too. Just another way to show how relatable you are to your ideal client. Here's one I prepared earlier!
The next step in the process is your brand colours which will be influenced by your Personal Brand Identity. Your brand colours, in turn will impact on your choice of outfits and props for your brand images. This will be the topic for next week's article. All will become clear over the next few weeks and editions of this article as we discuss the next elements of connect too.
If you're keen to know more now, feel free to book a complimentary connection call and we can chat through how we can help
You can also download this handy guide of the 10 Must Have Brand Images. As you'd expect it's packed full of images to inspire too.
You can find both links HERE
Until next week!
Enjoy creating your Personal Brand Identity in preparation for your brand colours
Thanks so much for reading!
Kier
See all the ways we can connect here:
Somatic Spirituality Mentor?? The VITAL Way Beyond Mindset - Embodied Awareness & Advanced Energetics for mission led female entrepreneurs ?? Brazenly trust yourself and get comfortable with enjoying your life.
2 年Thank you that was really helpful to revisit what I am conveying through my personal brand identity
Parenting & Family Communication Coach | DISC Personality Insights for Parents & Educators | Speaker & Author | Family Advocate
2 年You've described so well the importance of connection and of the most important one...to ourselves. Thanks for the incredible work you do Kier Adair
Championing the need for good health and balance in a vibrant working environment.
2 年7 seconds!! Great read Kier Adair
Sanity and safety and FUN in a world gone woke. Coach, Writer, Performer, Speaker, Thinker, Interviewee, Interviewer.
2 年Yes, self-connection. Also vital, connect outward - in a way which comes from inner connection. It would take too long to tell, but one of those outer connections is absolutely leading to ever so many unexpected other connections.