The Power of Community Marketing!

There’re a lot of brand ambassadors, aren’t there?

People that represent—becoming beacons for loyal and potential customers.

They create user-generated content. Good stuff that feels real.

Most are influencers, and they can do wonders for marketing.

But there’s something deeper at play here, and it’s often missed.

It comes from a BIG idea.

It comes from community.

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Building a community around your brand makes it more resilient in times of change.

It creates an engaged, people-based structure.

It powers word-of-mouth—the holy grail for many start-ups.

And it can drive customer retention.

That could mean a profit increase of up to 95%—all with just 5% more of your customers retained.?

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Many big brands spend a fortune trying to nurture this, and they struggle if their values aren’t truly aligned.

It just can’t be faked.

But as a new sustainable or regenerative business, your community likely found you because they’re proactive, conscious consumers.

If you want to generate lifetime value from that automatic audience pool—build a community around the people that already follow you, for your purpose.

Chances are, you won’t need to change what you stand for. Just how you stand for it.

That’s one-up on big, unethical brands already.

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So, to stop your brand from ending up in the promotions tab…

Here’re some ideas to help you generate LTV and drive down CPA—all with community nurturing:

Get to know your people by genuinely communicating with them. It’s tempting to whip up posts ‘asking the followers’, but resist—*actually* chat to them.

Establish lines of communication, whether that’s via DMs or Slack groups.

Once you've got those, provide true, honest value. You’ll know what this is.

Do the above without talking like a brand. Your business and customers are both made up of the same community—speak like it.

What are the strengths and interests of your current audience? Champion these.

Contribute to your community with thought-leadership work (value-aligned with your target audience). Don’t be afraid to challenge either—you’re not creating an eco-chamber.

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When customers continually see value in your brand—and not just from your products or services—but from the positive space you’ve created, they’re more likely to purchase from you again.

Some brands out there do this so well that they’ve been able to develop cliques…

But to have success in growing a community (and nurturing your current one) you’ve really just gotta do one thing:

Engage with the people that engage with you.

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For more on the how and why you can build community into your brand, visit kind.community, or book a call with the team here:?https://kind.community/pages/strategy-session

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Whether it’s scaling or launching, KIND helps ideas become brands, and brands become communities. If you’re looking to bloom your regenerative business, you’ve just found *the* agency.