The power of colour in branding

When you think of branding, what comes to mind??

Logos, fonts, maybe a trendy colour palette??

While those are important, they're just the tip of the iceberg.?

Colour in branding isn't just a design choice – it's your first handshake with your audience.?

It builds connection, sparks emotion, and tells a story before anyone reads a word of copy.

Colour is more than pretty?

Have you ever walked into a café painted bright yellow? It feels vibrant, buzzing with energy – but after a while, you might need sunglasses.?

Now imagine a café in soft sage green. Suddenly, you're sipping your coffee slower, breathing deeper, and rethinking your busy schedule.

Colours have a language of their own.?

They influence how we feel and what we perceive faster than words ever could.?

Want to inspire trust? Blues have your back.?

Need excitement? Go bold with reds or oranges.?

Choosing the right colours isn't just about trends; it's about creating the right energy.

Why colour "rules" are overrated?

Have you ever been told not to mix warm and cool tones or that neutral colours are the safest choice for professionalism?

Let me give you permission to throw those "rules" out the window.?

Branding isn't about fitting in; it's about standing out.

Take a cue from Disney. Their palettes use bold primaries for playful energy, jewel tones for Magical depth, and pastels for a whimsical touch. They evoke emotions, not perfection.

The same goes for your brand. If neon green makes you happy or glittery pink feels like home, embrace it.

Quick challenge: Think of one colour you've always loved but avoided in your branding. Try using it in a social post or email header this week. You might discover a whole new vibe!

How colours create a connection?

Your audience connects with you, not your fonts or "trendy" colours. Let's make it practical:

Red

The Beyoncé of colours – bold, energetic, and impossible to ignore.

Blue

The dependable friend who never forgets snacks or deadlines.

Yellow

A sunny cheerleader shouting, "You've got this!" from the sidelines.

Green

The yoga-loving nurturer whispered, “Take a deep breath.”

Purple

The creative mystic, full of luxury and Magic (think Cadbury chocolate vibes).

Black

The effortlessly cool friend who makes everything look timeless and chic.

Still unsure? Close your eyes and imagine your happiest, most confident self. What colours come to mind? That's your starting point.

The MAGIC Framework for colour confidence?

If you need structure, here's how to use my MAGIC Framework for choosing your palette:

Master Your Magic

Start with your goals. What energy do you want your brand to radiate?

Align With Your Stars

Think of your DREAM clients. What colours speak their language?

Gather the Magic Ingredients

Use tools like Canva or Coolors to test combinations.

Ignite the Magic

Apply your palette to social media, your website, or printed materials.

Celebrate Your Sparkle

Roll out your colours with confidence, knowing they represent you.

Here's your colour challenge?

Pick one colour you've been hesitant to try. Use it in one place this week – whether it's a bold Instagram post, your website banner, or even a new outfit. See how it feels and how others respond. Tag me (@jodraper.au) in your experiment – I'd love to celebrate your colour Magic with you!

PS If you're ready to create a standout brand full of personality, connection, and colour, join my Magic List for weekly tips and creative inspiration. Let's make your business as Magical as you are.