The Power of Collective Identity: Brad Deutser on Building Human-Centered Organizations

Hey, Anthro fam,

It is an immense pleasure to share about my latest episode with Brad Deutser where we explore the power of belonging and its impact on creativity and leadership. In this edition, we'll dive into the fascinating insights shared by Brad, founder of the Deutser Clarity Institute, on how organizations can expand their box, challenge power structures, and foster a sense of belonging. Brad Deutser’s research, based on a survey of 15,000 employees, reveals that belonging is a fundamental human need. Nine out of ten employees surveyed stated that experiencing belonging at work is important or extremely important. This finding highlights the significance of creating a sense of belonging within organizations. One of the rules highlighted by Brad is the need to turn into power structures. By acknowledging and addressing power differentials within organizations, leaders can create an environment that fosters progress and inclusivity. This rule challenges the traditional approach of circumventing power structures and emphasizes the importance of having difficult conversations/

In addition, we focus on the need to listen without labels, encouraging leaders to hear what is spoken without judgment and engage with the unspoken. By practicing empathy, vulnerability, and compassionate thinking, leaders can create a space for open dialogue and understanding. This approach allows for diverse perspectives to be heard and respected

If you're interested in creating a more human-centered future and understanding the power of belonging in organizations, join us on This Anthro Life as we dive into the fascinating world of dimensional leadership and learn how organizations can expand their thinking and challenge traditional norms.

In the entire conversation, I sat down with the author and visionary leader to discuss about:

?? Learn how focusing on organizational identity over purpose strengthens culture and belonging ?? Discover the importance of addressing underlying power structures and norms for meaningful change ?? Understand that listening without labels leads to deeper understanding between people ?? Appreciate that embracing different perspectives without agreement enables belonging ?? Gain insight into dimensional leadership's human-centered approach to change ?? Reflect on how small acts of empathy and understanding impact employee experience

Here are a few of our favorite quotable moments:

• "Belonging trumps strategy and culture in terms of importance to the workplace."
• "The lack of belonging diminishes employee commitment, engagement, and satisfaction."
• "Listening without labels is about hearing what's spoken without judgment while engaging the unspoken with a measure of humanity."
• "Identity over purpose is about recognizing the complexity and wholeness of identity within an organization."
• "The box metaphor: It's not about thinking inside or outside the box, but about the size and shape of the box."
• "Expanding the box can drive performance and innovation in organizations."
• "Creativity thrives within creative constraints."

I value your support and would love to hear your thoughts on this episode. Let me know what you think and share your ideas for future topics or guests. Together, let's keep exploring, questioning, and listening!

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