The Power of Client Testimonials

A customer talking about their experience with you is worth ten times that which you write or say about yourself David J. Greer

As an accountant or financial adviser, one of the most effective ways to attract new clients is through word of mouth. Potential clients rely heavily on the opinions and experiences of others when it comes to choosing who to trust with their finances.

This is where client testimonials come in. In this article, we will discuss the power of testimonials and why you should ask for them as part of your marketing strategy, as well as provide tips on how to request them.

Testimonials Help Build Trust: Client testimonials are one of the most powerful forms of social proof. Potential clients will feel reassured when they read about experiences of others who have worked with you before and that your service is legitimate. The more satisfied customers you have, the more likely they are to recommend your services to others. Clients’ testimonials give independent voices reason for others to trust your business.

Stand Out from Competitors: In today's digital age, there's no shortage of financial advisers and accountants to choose from. By showcasing client testimonials on your website and social media channels, you can help your business stand out from the crowd. Your clients are your best advocates, and their glowing testimonials can help set you apart from the competition.

Cost-effective Marketing Strategy: Marketing can be expensive, but client testimonials are a cost-effective way to promote your business without breaking the bank. They cost virtually nothing to produce, and you can repurpose them in a variety of ways, including on your website, social media, email marketing, and printed materials.

Client Feedback: Asking for testimonials can also provide valuable feedback about your service offerings and team, help you understand and improve the client experience. Pay attention to the feedback you receive, and use it to continue to make improvements to your service offerings. Plus, you can use your clients’ testimonials as proof of the success of your business.

Attracts Ideal Clients: Finally, client testimonials can help you attract ideal clients to your business—that is, those who share the same values and expectations for your services. The more specific and detailed your client testimonials are, the better. By getting ideal clients’ insights, you can leverage their satisfaction and work together to attract more clients.

How to Ask for Client Testimonials

Asking for testimonials can seem daunting, but it's essential to ask for them if you want to leverage their power. Here are five tips to help make the process easier:

• Timing is Key: Don't wait for weeks or months after a service has been rendered to ask for testimonials. Send an email or call to request right after your services or periodically afterward.
• Personalise the Request: Take time to personalize the request before sending.
• Make it Easy: Provide a template or format for the testimonial so clients can respond to the right questions. Here's a sample email template

Subject:?Can you help me out?

Message:

Hi?FirstName,

I have a quick favor to ask.

Could you write a brief testimonial that I can add to my list of satisfied clients ? Just a few sentences describing your experience with me. Prospective clients don’t care so much about what I say about myself, but they do care what my clients have to say.

All you have to do is simply reply to this email with your testimonial. Also, if you are able to do this in the next day or two, that would be awesome.

• Explain the Benefit: Let your clients know that their testimonial will help you and other potential clients decide to choose your services. Show them that they can make real change.
• Follow Up: After clients provide testimonials, follow up with a thank you note or email so that clients feel appreciated that they've taken out time to assist your business.

Client testimonials provide social proof, help you stand out among your competitors, are cost-effective, give valuable feedback, attracting ideal clients.

They are your most powerful weapon in driving growth for your accounting and financial advisory business.

Use these tips to help you ask for testimonials effectively, but don’t forget that the key is first following up with great work and customer service. Your happy clients will be eager to share their experiences and help you grow your business long term.

If you finding this newsletter helpful I would appreciate you sharing it with someone who you think may enjoy reading it.

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