The Power of Case Studies and Showing Your Clients the Journey

Today, I want to talk about a part of the Impact Formula, when it comes to working with others.

Case studies show your clients a clear path. It shows your clients how to complete the transformation they will go through when working with you.

I see so many advisors talk about all these amazing software results they are creating that are almost too good to be true. Let me give you an example in the health insurance world, which is where I come from and where most of you come from. We talk about how we're helping organizations save 30-40% of their health insurance premiums.?

But... if they just spent the last five years taking on 10% increases, do you think they really believe you're going to help them reduce their costs by 30-40%? Do you think they can really put themselves in that story??

They can't. They can't transform. However, if you show them the answers and you show them case studies of other people who have done it just like them, they can transform.?

NOW you're giving them the chance to put themselves in that story. You're making it believable to them and if they walk out of your talk going "not only do I like that man or woman on stage, I also like what they're saying, I love their stories, I feel like he or she is one of us." Then they see the path you've?created and believe they can do it too. Game over.?

They are going to take action and they're going to take action with you.

If you're ready to learn more and start taking action that will produce real results with your future clients, schedule a discovery call HERE.