The Power of the Camera: A Call for Authenticity in Online Meetings
Luis Carrasco-Cortes
North American Cloud Computing Leader, GlassHouse Systems l Automation l AI
These articles are mine and mine alone, are based on my observations and opinions, and are not associated with my employer.
Introduction
In the era of digital communication, online meetings have become a staple in the business world. However, a trend that I observe is the reluctance of some participants to turn on their cameras during these meetings. This article aims to shed light on the benefits of having the camera on and to challenge organizations that do not encourage this simple yet impactful practice.
The Case for the Camera
Turning on the camera during online meetings can create an intensely personal experience. It allows participants to see each other's facial expressions and non-verbal cues, adding a layer of connection that can rival face-to-face interactions.
It humanizes the digital space, reminding us that behind every screen is a person, not just a name on a display.
The Impact on Professionalism and Engagement
Being on camera also encourages professionalism. It means you behave as if you were in the office, which includes proper hygiene, grooming, and getting dressed. This not only enhances your professional image but also helps create a mental separation between your home and office environment, which can be particularly beneficial for those working remotely.
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Moreover, being on camera means you have to pay genuine attention. It discourages multitasking and promotes active participation, leading to more productive meetings. It's a simple act of respect, showing your colleagues that you value their time and input.
A Call to Organizations
It's time for organizations to recognize the power of the camera in online meetings. By not encouraging or enforcing this practice, they are missing out on the very significant benefits it brings. It's not just about seeing each other; it's about fostering a sense of community, promoting professionalism, and enhancing engagement.
While there may be valid reasons for keeping the camera off in very limited situations - such as rare occasions when there is insufficient network bandwidth - these should be the exception rather than the norm. Organizations should establish clear guidelines on camera usage during online meetings and communicate the benefits to their employees.
Conclusion
In conclusion, turning on the camera during online meetings is a simple act that can have a significant impact. It fosters connection, promotes professionalism, and enhances engagement. It's time for organizations to recognize this and force their employees to embrace the power of the camera. Let's not hide behind our screens; let's use them to connect, engage, and create a more authentic digital meeting experience.
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