THE POWER OF BRANDING AND CREATIVITY

Branding is the process of bringing together good strategy and good creativity.

It is critical to capture the attention of customers and ultimately earn their trust. According to a Nielsen survey, 60% of respondents preferred to buy goods from well-known companies. Essentially, if you can create a distinct brand identity that people will remember favourably, you will attract more customers.

Because there is an endless supply of material and advertising competing for consumers’ attention today, branding creativity is critical. Finding a unique, unconventional, or distinctive approach to addressing the needs, wants, and motivations of the target audience is critical for producing results.

Here are five reasons why branding requires creativity.

1. It promotes brand awareness:

In his book Managing Brand Equity, branding expert David A. Aaker acknowledges that an organization’s most valuable assets are intangible, such as the corporate name, brands, symbols, and slogans, as well as the associations that underpin them. He asserts that these assets will be the primary source of future profits and competitive advantage. And when you use creativity to implant your brand in the minds of your customers, it lasts longer than the traditional method.

2. Creativity saves money:

Brand material that is engaging, innovative, or informative saves money. This is especially true in the context of social media marketing. Many businesses have seen a large return on a small investment in original content. Investing in good creative ensures that you get the most out of it in terms of brand value and engagement with your target audience, which will help you improve your brand awareness in the market.

3. Creativity increases market reach:

Brands can gain a competitive advantage by combining personalised messaging with unique and creative communications that truly engage their target audience. According to Adlucent research, this is necessary because consumers want advertising that is tailored to their interests. In their survey, 71% of respondents said they preferred advertisements based on their interests and purchasing habits. Furthermore, personalised advertising with creativity increased engagement, with people nearly twice as likely to click through on an ordinary advertisement for an unknown company if it was tailored to their preferences.

4. Emotional creativity fosters customer connection:

Customers will remember brands, goods, or services that use novel, distinct approaches to positively engage with customers on an emotional level, giving them a competitive advantage. According to Harvard professor Gerald Zaltman, 95% of purchasing decisions are made subconsciously, and it is thus said that it is most successful to target the subconscious when marketing and branding a company to consumers. And emotional creativity distinguishes you from your competitors.

5. Standing out from the competition:

Your brand, product, or service must stand out from the competition to be successful.

Original content is much more likely to catch the attention of potential customers. Fresh creative thoughts and new content stand out and give you a competitive edge when based on the needs, desires, and motivations of the target audience.