The Power Of Brand Purpose

Have you ever taken a moment to consider what your brand actually represents?

This is what brand purpose is all about.

Brand purpose serves as a guiding force that helps your business establish its unique identity and meaning in the market.

What is a brand purpose and why does your business need it?

Your brand purpose defines your?why?as a business, encompassing your brand’s reason for being and everything you stand up for as an organisation, it bridges the gap between what your target audience holds dear and what you do best in your niche.

It goes beyond marketing slogans and should be evident in how your brand operates and engages. With a brand purpose, you can clearly communicate:

• Who your products and services are for, and
• How your brand adds value to their lives.

“purpose-driven companies witness higher market share gains and grow on average 3x faster than their competitors, all the while achieving higher employee and customer satisfaction.” Deloitte

3 ways brand purpose can benefit your business

1. A strong brand purpose enables you to differentiate your business

Brand purpose showcases the unique aspects of your brand, making it easy for customers to recognise you in a highly competitive market.

2. A compelling brand purpose enhances your business reputation.

When you consistently deliver on your purpose and genuinely impact society with what you represent and do as a business, you will be able to earn the trust and respect of customers, stakeholders and the general public.

3. With a brand purpose, you can generate a loyal following.

By clearly communicating your brand’s personality and values, you can attract and retain customers who share similar beliefs.

Your brand purpose should give your customers enough to cling to.

Customers are after more than just the functional benefits from the brands they choose. They now want to connect with brands on an emotional level too.

This is where brand purpose comes into?play.

By having a strong brand purpose, you’ll be able to:

1. Effectively communicate your unique attributes, strengths and values in a way that’s relevant to your target audience
2. Shape every aspect of your business’ identity and actions, ensuring a consistent and compelling experience that enables you to forge an emotional bond with clients

At?Font & Swatch, we specialise in helping businesses achieve these goals.

Do you want to develop (or strengthen) your brand purpose?

Here are a few tips that can help:

• Sit down with your team and spend time understanding the “why” of your business. Take the time to define what you are most passionate about, what you do best

• Strive to be authentic and genuine.?Customers are more likely to remain loyal to brands that stay true to their values and what they stand for.

• Make sure your brand purpose integrates into all aspects of your business?– from marketing and communication, product development and operations to customer service and public relations.

To learn more about how your Brand Purpose can benefit your business, you can read the full article here.

Pacifico Font, Surfs Up!

Fonts are fundamental to creating an emotional connection with your brand and are at the core of your brands' voice.

Pacifico Font is a free?Google?and?Adobe?typeface that effortlessly combines casual charm, carefree spirit, and a dash of surfing nostalgia.

A Glimpse into 1950s Surf Culture

Conceived by Vernon Adams in 2011 and later expanded in 2017, Pacifico Font takes us on a journey back to the sun-soaked beaches and free-spirited vibe of 1950s American surf culture. Its handcrafted brush script design mirrors the casualness, carefreeness, and playful atmosphere of surf culture.

?Channeling Fun and Retro Vibes

Pacifico’s playful curves and informal letterforms make it a natural fit for creative and artistic brands. It’s also a smart choice when you’re targeting younger demographics like Gen-Z and Millennials. With Pacifico, you can be creative without sacrificing readability, striking a balance between individuality and accessibility.

Pacifico Font Branding Recommendations

When incorporating Pacifico into your branding and design, remember a few key principles:

• Moderation is key – Use Pacifico judiciously to highlight specific words or phrases.
• Reserve it for shorter text – ?For longer content, opt for fonts that prioritise readability and legibility.
• Pair it wisely – Create a harmonious balance by coupling Pacifico with an open sans-serif font, such as, Verdana, Poppins or Roboto.

Pacifico Font is the ideal choice for brands looking to infuse their identity with a sense of fun, ease, and a hint of nostalgia.

Want to read more about Pacifico? You can find the full article here. Or if you are a Vernon Adams fan, why not read our article on Oswald Font.

Every business needs a Brand that is powerful, valuable and all-encompassing.

That’s where our team at Font & Swatch can help. For more information about our Branding Services or to speak to our creative gurus to get the results your business deserves, contact your trusted team at Font & Swatch today:

[email protected]