The power of a BRAND (and how we re-discovered TDA Creative)

“People don't buy what you do; they buy why you do it.” 

― Simon Sinek

Not sure about this? Here are some stats:

• 33% of consumers have a brand in mind when they go shopping. (Source: Kettle Fire Creative)
• B2B companies with brands that are perceived as strong generate a higher EBIT margin than others. (Source: Forbes)
• 77% of consumers make purchasing decisions because of the brand. (Source: crowdspring)

And to clarify the relation between a why and a brand, Marty Neumeier’s definition of brand might be useful: “A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service, or organization.”

Taking into consideration Simon Sinek’s proven principle and Marty Neumeier’s definition of a brand, and the stats in between, we can conclude that understanding the core ideas and beliefs behind a company/product and then translating them into consistent brand communications in all forms available, is what shall result in business success.

That’s not all though! 

A great brand is not just for consumers but also for the employees that supposedly make it great.

From a talent acquisition and retention perspective, “...a brand should be treated with the same rigor, focus, priority, and resources that go into building the world’s best consumer brands.”

– Brendan Browne, VP of Global Talent Acquisition, LinkedIn

Not only him, but 50% of employers think of employer branding as the core of a successful HR strategy. (Source: Beamery)

Going into studying brand case studies like Apple’s, brand updates like Uber’s, and powerful rebrands like Airbnb’s, would totally wrap up the ‘the power of a brand’ thesis.

However, a branding/rebranding exercise for your business (and ours) would likely be very different from the Apples, Ubers or Airbnbs of our time simply because of our offerings.

There are 31,140 recruitment firms in the UK as of March 2019 (Source: recruiter.co.uk) about 25,000 staffing and recruiting companies in the US (Source: American Staffing Association). Making ours ‘the Apple’ of the recruitment industry is not a realistic aim. However, making sure that TDA Creative’s branding would translate into the right people's “gut feeling about the organization.” is definitely something of a higher goal that we have and looking to continuously enhance by delivering a unique experience in all aspects.

So how did we go about re-discovering our brand, understanding and communicating our why, and translating it all into brand assets?

Read the article full on our website: https://blog.tdacreative.com/the-power-of-a-brand-and-tda-creative