The Power of Body Language in Building Your Personal Brand
Wojtek Kolodziejczak
??Helping Lawyers & Professionals Get More Ideal Clients ?? Award-Winning International Networking Expert ??
Have you ever wondered about the impact of body language on your personal brand? ??
Personal branding is not just about your professional achievements, skills, or the value you offer. It's also about how you present yourself to others. It's an amalgamation of your personality, credibility, and reputation. And body language plays a crucial role in shaping this perception. ??
Affecting Perception and Presence
Social psychologist Amy Cuddy has extensively discussed how our body language shapes who we are. She emphasizes the concept of "presence," which is about being attuned to and being able to comfortably express our authentic thoughts and feelings. It's about believing and being confident in our story.
And guess what? Body language can significantly impact our presence.
The Power Pose
According to Cuddy, certain "power poses" can boost our self-confidence. For instance, standing in a posture of confidence, even when we don't feel confident, can affect testosterone and cortisol levels in the brain, potentially impacting our chances of success. ??
So, if you're going into a critical meeting, job interview, or a high-pressure situation, try a power pose. Stand tall with your chest out and hands on your hips, akin to a superhero. This will not only make you seem more confident but also make you feel more confident.
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Impact on Your Personal Brand
Your body language can either strengthen or sabotage your personal brand. Positive body language such as maintaining eye contact, offering a firm handshake, and having an open posture can make you appear more trustworthy, competent, and charismatic, enhancing your personal brand.
Conversely, negative body language, like crossed arms, lack of eye contact, and slouched posture, can undermine your credibility and cast a shadow on your personal brand.
So:
That's it.
Master your body language, and your personal brand will shine.
Remember: Your personal brand is not just what you say or do. It's also how you say or do it. There has never been a better time to start mastering your body language.
Leadership | Business Growth | Team Development | Optimizing Performance & Client Experience
1 年Thanks for sharing this Wojtek Kolodziejczak I am definitely interested in reading your article to dive deeper into this topic.
Public Speaking Trainer ?? Transforming Leaders into Charismatic Speakers — 1-1 Coaching | Team Training | Speaker
1 年Great examples. I think Zuck's poor body language played a huge part in the negative feelings a lot of people had towards him. Seems he's been working hard to turn that around in recent years.
?? Helping people enjoy a healthier lifestyle. All skincare and nutritional supplement products are botanically based and vegan certified??Author
1 年Body language and making all about you are two reasons to put prospects off.
Confidence coach and business wingman. I make you look good. Public Speaking and Networking Skills Coach. Print Broker, to find you the best market price. If you want to look better, I'm looking for you.
1 年Great points about stiff or cold-looking public speakers, Wojtek. Public speaking coaches are sometimes to blame. They make speakers self-conscious about their hands, for example, by stressing that they shouldn't wave them about too much or they shouldn't put one hand in a pocket, etc. They make so many rules that the speaker does not behave naturally and ends up giving awkward body-language signals. I advise good eye contact, smile if you can, move around a bit and embrace the pause. Forget the rest and concentrate on communicating with your audience. Ask the audience questions. You're there to build rapport. As they relax, so will you and your speech or presentation will flow all the better.
STEM Coach and Mentor
1 年Well said and agree