The Power of Being Special

Many advisors come to me after trying everything they can think of to get their stagnant business growing again.

They tell me all the things they’ve tried—endless social media posting, seminars, webinars, buying lists, podcasts, social media advertising, TV and radio advertising, local sponsorships, training from top advisors, etc.—all with poor results and at great expense.

Often, what they’ve missed is that they’re showing up in the world as just another advisor--a financial planner, investment advisor, wealth manager, or life insurance agent who works with everyone to solve all their financial problems. These approaches don’t work when you appear to the world to be like everyone else—just another white crayon in a box white crayons. You’re faced with competition from hundreds—or even thousands—of advisors who appear to be doing the same work that you are.

If they’re all the same, what difference does it make to the prospect which crayon he pulls out of the box?

While “white crayon” advisors might land an occasional new client, what will work faster and better is having a way to?distinguish themselves—a specific box in which they are the RED crayon.

A parent with young children, thinking about saving for college, is most likely to want to work with a college planning specialist.? A widow who has inherited money and is worried about running out of it is most likely to want to work with someone who specializes in working with people like her.

Instead of chasing shiny new approaches to getting business, be the RED crayon in a very specific box.??That’s what your prospective clients are looking for.

Position yourself as an expert who can fulfill a specific need for a?specific type of client.

And here’s the fascinating part:? People who are not that particular type of client with that specific need will still come to you.? It’s something I’ve proven to advisors repeatedly.

I’m not suggesting limiting who you work with but, rather, that you spend your marketing time, energy, and money on being special to one kind of client.

But, what if you believe you ARE “just another financial advisor”?

Let me help you find what makes you special and develop a plan to put it into play. It could increase your income by $10K a month or more over the next 6 months. Message me and we’ll talk about how I can help you do this.

Keep?REACHING…