The Power of Being "Ridiculously Easy" to Do Business With

Providing excellent products or services is no longer enough. The key to standing out and retaining customers lies in creating an effortless experience. This insight comes from David Avrin , author of "Ridiculously Easy to Do Business With " who recently shared his expertise on a podcast.

Why "Ridiculously Easy" Matters

Avrin argues that in a world where most businesses are "good enough," the competitive edge comes from being exceptionally easy to work with. This approach not only attracts customers but also builds loyalty and positive word-of-mouth.

Key Strategies for Simplifying Customer Experience

1. Reduce Friction in Customer Journeys

Examine every touchpoint in your customer's journey. Is each step intuitive and simple? Avrin suggests walking through your own business processes as if you were a new customer to identify pain points.

2. Offer Choices

Don't force customers into a single way of interacting with your business. Provide options that cater to different preferences and needs. This is especially crucial when serving multiple generations with varying comfort levels with technology.

3. Make It Safe to Try

Remove barriers to sampling your product or service. Interestingly, Avrin notes that not requiring credit card information for trials can lead to more conversions, as it builds trust and reduces perc3. Make It Safe to Tryeived risk.

4. Listen to Customer Requests

Pay attention to what customers are asking for, even if you can't provide it yet. This valuable feedback can inform future offerings and innovations, keeping you ahead of market trends.

5. Embrace Technology Thoughtfully

While technological solutions can streamline internal processes, ensure they also benefit the customer experience. Avrin cautions against implementing systems that may be efficient for the business but frustrating for customers.

6. Consider Generational Differences

With up to five generations in the marketplace, it's crucial to ensure your approach works for your core audience while accommodating others. This might mean offering both digital and traditional communication methods.

7. Make It Easy to Pay

Accept various payment methods to accommodate customer preferences. As Avrin humorously points out, "They're trying to pay me!" Don't let outdated payment processes become a barrier to closing deals.

The Challenge of Implementation

While these principles might seem straightforward, Avrin acknowledges the challenge of balancing customer preferences with business profitability and predictability. It requires a willingness to constantly evaluate and adjust processes.

Conclusion

Customers now have more choices than ever, so being "ridiculously easy" to do business with can be a powerful differentiator. By focusing on simplifying every aspect of the customer experience, businesses can build stronger relationships, increase loyalty, and ultimately drive growth.

As you reflect on your own business practices, ask yourself: How can you make it ridiculously easy for your customers to work with you?

Nick Glimsdahl is a podcast host, contact center strategist, speaker, and author .

His ultimate goal is to harmonize customer expectations, employee needs, and business objectives, and creating seamless experiences that are unmatched.

Nick is known for his Press 1 For Nick podcast and serves as the Director of Contact Center Solutions at VDS .

The podcast features an impressive roster of guests from renowned organizations such as Chick-fil-a, The Ritz-Carlton, Crumbl Cookies, Zappos, Google, Starbucks, and Disney. Besides, Nick has interviewed best-selling authors, scientists, TEDx speakers, researchers, and even hostage negotiators.