The Power of a B-Roll Content Library & How To Not Feel "Cringe" When Capturing In Public

Being visible online and offline is crucial for building our personal brands and connecting with our audience authentically. One powerful tool in our arsenal? B-roll content. There may be times when we cannot record talk-to-camera videos. B-roll content is a widely popular format of video content and in the world of Reels and TikTok, B-roll footage can be used to create various types of content like voiceovers, Text overly, Vlogs, etc.

B-roll content adds depth, context, and visual interest to your brand narrative. It allows you to convey emotions, experiences, and messages dynamically and engagingly, capturing your audience's attention and leaving a lasting impression.

A well-curated B-roll library provides a wealth of visual assets that can be repurposed across various platforms and content formats. From social media posts and website banners to promotional videos and presentations, B-roll footage enhances your storytelling across the board.

For example, I recorded about 5 different B-roll clips of me working at a coffee shop. I can use one of these clips as a standalone video with text over it. I can use it as part of a vlog voiceover documenting my day working out of a coffee shop. I can use it as a video loop on my website and so on.

Building a B-roll content library saves you time and resources in the long run. Instead of scrambling to capture footage for each piece of content, you can draw from your existing library, streamlining your content creation process and ensuring a steady flow of high-quality visuals.

And yes, sometimes you may have to film it in public... YIKES!

It's natural to feel a bit self-conscious about filming in public, but remember: you have every right to share your story and showcase your brand. Here are some steps to help you film B-roll content in public with confidence:

1. Choose Your Location Wisely: Select settings that reflect your brand's message and resonate with your audience. Whether it's a bustling city street, a vibrant market, or a serene park, find environments that align with your brand identity.

2. Plan Ahead: Before hitting record, have a clear vision of the shots you want to capture. Create a shot list outlining specific angles, movements, and focal points to guide your filming process. Planning ahead will help you stay focused and efficient on location.

3. Stay Authentic: Embrace your unique voice and perspective. Don't be afraid to infuse elements of your culture, personality, and heritage into your content. Authenticity resonates deeply with audiences and sets you apart from the crowd.

4. Be Respectful: While filming in public spaces, be mindful of others' privacy and comfort. Seek permission if you're capturing close-up shots of individuals or businesses, and always respect any signage or regulations regarding photography and filming.

5. Practice Self-Compassion: It's okay to feel a bit nervous or self-conscious—it's part of the process. Remind yourself of your worth and the value you bring to the table. Take deep breaths, center yourself, and remember why you're doing this—to share your story and inspire others.

Who's going to create a B-Roll Library now?

Are you ready to increase your visibility online and offline? I offer visibility and social media programs like Private 1:1 Coaching, and Group Coaching: The Confidence Collective and you may hire me to speak or train your teams!