The Power of Automation & Digital Engagement

Marketing automation is transforming the legal industry.

You'll be amazed by these stats:

- SMS messaging has an open rate of 98%.

- Email marketing delivers an ROI of $42 for every $1 spent.

- A one-star increase in Yelp rating leads to a 5-9% revenue boost.

But it’s not until you break each of these down that you realize how quickly the legal industry is growing:

SMS messaging has an open rate of 98%.

The 98% open rate of SMS messaging is impressive on its own. However, what’s even more astounding is that this level of engagement is almost five times higher than that of email marketing, which has an approximate open rate of 20%. That’s like comparing the effectiveness of digital ads to billboards on a deserted highway.

These stats indicate the potential direction of where things are heading.

Email marketing delivers an ROI of $42 for every $1 spent.

The last time we saw efficiency like this, email transformed client communication. (Fun fact: Not too long ago, firms debated the effectiveness of digital outreach over print and billboards.)

And I’m betting the same transformation is underway again.

To show you how big that is, imagine every positive review acting like a billboard in the digital space where everyone sees it. It's like replacing a billboard in the middle of nowhere with a prime spot in Times Square overnight. Or like getting a prime-time TV ad slot for the price of a local newspaper ad.

To put things in perspective.

Final Prediction

The legal industry's approach to personalized, tech-driven customer engagement will make traditional methods like billboards look as outdated as relying solely on newspaper ads felt when digital marketing took off. And at this rate, the shift will be unmistakable by 2025.

What do you think? Do you agree? Disagree?

Let me know in the comments.