The Power of Authority: Book or Podcast?????
Tony Maree Torrey
#1 Amazon Author | We help financial professionals land high-value clients by increasing their expert status | Founder SageSmart Advisor |
A query popped into my inbox from a client named Steve, "I'm torn between launching a podcast or writing a book, Tony Maree. Which tactic would be a game-changer for establishing my authority and expanding my circle?"
That's a ??sparkling question! Let's dive into it. When it comes to climbing the ladder of authority and growing your audience, it's crucial to understand that they aren't the same thing. Instead, they're two sides of a three-sided coin I like to call 'The Triangle of Trust'.
?? The Triangle of Trust for Financial Gurus
1. ?? Lead Generation: The first corner of this triangle. It's all about filling your funnel, transforming interested parties into promising leads and setting the stage for those all-important appointments.
2. ?? Warming Up Prospects: The second corner involves kindling a connection with your prospects. Keep them engaged via LinkedIn messages, your very own LinkedIn newsletter or emails, until they're ready to take the leap and invest in your services.
3. ?? Establishing Authority: And finally, the third corner, is all about showcasing your expertise, positioning yourself as a trusted, knowledgeable professional in the financial industry.
While it's possible to build authority that generates leads simultaneously, it's essential to view these three corners as separate yet interconnected parts of your strategy.
Now, circling back to your original question, Steve... ?? Whether you choose to write a book or start a podcast, they both can serve as mighty pillars of authority. However, have you considered the unique advantages of writing a short, helpful book? ???
A book not only positions you as an expert but also provides value that keeps giving. It can serve as the cornerstone of your marketing strategy, paving the way for increased visibility and a higher conversion rate. Even if you do start a podcast, I would use said platform to encourage people to get a complimentary copy of my book. (which you can do here BTW ??):
My Author Program can help you navigate this journey seamlessly.
Paired with smart strategies on LinkedIn, as a Financial Professional you can effectively to amplify your authority, draw in prospects, and convert them into clients. If you'd like to learn more about how we do this for our clients, check out our LinkedIn Domination program which is designed to pair seamlessly with your book, podcast, newsletter and email promotion objectives bring in in 30+ warm to hot leads per month right onto your calendar.
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Remember, your podcast or book can fit into your funnel, but let's not forget about their individual roles and collective power. ?? Use them together to fill, warm-up, and convert!?
Feel free to check out my other newsletter articles for more guidance on harnessing the power of authority marketing for Financial Professionals and LinkedIn for your success. ?? And as always, here to help!
To your success!
Tony Maree
**P.S.** When you're ready... here are 4 ways I can help you grow your business:
1. Business Accelerator Brainstorm: Schedule a call to explore how my programs can help you grow. Just follow this link to [Talk With Tony Maree ].
2. Author Program: Become an author and amplify your authority with the help of my structured [Author Program ].?
3. LinkedIn Domination Program: Join my LinkedIn Domination Program and discover how to attract, nurture, and convert high-value clients through strategic LinkedIn usage. You can learn more [here ].
4. Private Mentorship: Ready for a more personalized experience? Let's work together privately to scale your business to new heights. Just send me a direct message with the word "Private" and we'll discuss the details.
Helping Human Resource Professionals with Cost-Effective Employee Recognition Solutions that are Proven To Engage and Improve Retention Rates By Up To 25% | Lower Turnover Costs Means Improved Profits Per Employee.
1 年I agree with @Walter that guesting on other podcasts that already have a large audience, especially if it is an audience Steve wants to sell his products to is a good place to start. Now with AI ( be it good or bad) , he can have AI write his book for him. Great article with strong action points
Your Channel Partner Game remains an enigmatic maze to most, a labyrinth of missed opportunities and misunderstood dynamics. When will You do something about it?
1 年Tony Maree Torrey, your article is very interesting and provides a lot of useful information. I agree with the idea of utilizing both books and podcasts as a way to establish authority and generate leads. Thank you for sharing your thoughts.
Bid Master & Writing Trainer
1 年Thanks Tony Maree Torrey! Interesting piece. As a writer, I'm bound to plump for a book (I've written two), because it is more authoritative (see how that word has 'author' in it?!) -- provided the content is relevant and well written. I know from my own experience that writing a book forces you to master your topic and see links btw disparate aspects of it you may not have seen before.
Coaching Executives,Developing Leaders, Improving Organizations
1 年Thanks for organizing this so well. It made it easy for people entrepreneurial people like me to understand the value associated with different channels. Nice work!