Authenticity Wins: Truth as Your Weapon in Doing Sales

You've heard it before: 'Fake it till you make it.' But let's be real, is pretending to be someone you're not really the only ticket to success in sales? I think not.

Robert Greene's "The Laws of Human Nature" puts us into the perspective that too much confidence could be problematic. Walking into that big client meeting and getting your game-face on to wow your audience and say yes to all their requests may not always work-- and never it is the key to winning deals.

Greene's insights teach us that true confidence isn't about putting on a show. It's about knowing your product inside out, believing in its value, and authentically sharing that belief with your clients. In a world that is governed by people with strong perception, sure, you might think you're fooling everyone with your "fake it till you make it" facade. But guess what? People can pick up on subtle cues, body language, and vibes. Greene's laws remind us that attempting to deceive others only erodes trust and credibility in the long run. So, instead of trying to pull the wool over people's eyes, why not focus on building genuine connections based on honesty and integrity?

Here's the catch– authenticity is not your weakness in sales. It is your secret weapon. In a world full of smoke and mirrors, being genuine sets you apart. Being able to know where your capabilities are and what your limitations are not only personally, but in business, allows us to connect further to our customers. Greene, on his book, emphasizes that authenticity breeds trust, which forms the foundation of any successful relationship, be it personal or professional. So, instead of faking it, embrace who you are. Remember, true success in sales isn't about putting on a facade or playing a role; it's about being authentically you.

Cheers, and here's to more authentic and successful deals ahead!