- The greater the size of the words the lesser the intelligence of the marketing.
- One particular idea that stands out about marketing is that marketing is not about being clever.
- It does not necessarily imply communicating with the graduate of Harvard University.
- It is understood as the ability to relate to the common man in the street.
- It’s why my blog, does well even though I have terrible spelling and grammar skills.
- When you begin to use big words and terms, people think you are just trying to impose on them are overestimating your intelligence.
- All they seem to crave is a simple discussion and one that is informal.
- If people do not talk like Chimprex, Dacor, and other big-shot manufacturing companies in their day-to-day language, it is pointless to use such a language in marketing.
