The power of attraction marketing
Jessica Nazarali
![Jessica Nazarali]()
Jessica Nazarali
Business Consulting, Sales Strategy and Lead Generation for B2B Businesses and Consultants.
Attraction marketing consists of showing how your service or product has worked successfully.
This strategy works for almost every type of business. Here are some points to bear in mind:
- Know your audience: Think beyond the usual characteristics, what are the challenges and personalities of your ideal clients.
- Pick a channel: Focus on the channel that’s more relevant for your target and that you’re comfortable to use.
- Tell a story: A clear narrative is key, be authentic, think about how your product/service has improved your life/business and the life/business of your clients.
- Offer a free solution: A free training, downloadables or even a trial or a sample can get you closer to the sale. Let them learn about what you do.
- Engage: Keep the conversation alive. The most approachable you are the better.
How do you attract clients to you?