The Power of the Ask.

“You miss 100% of the shots you don’t take.” - Wayne Gretzky

In the world of fundraising, making the ask is non-negotiable. Whether it's about finances, time investments, or various forms of partnership, being proactive is essential. As Steve Shadrach emphasizes, it's the big ask that truly matters. No matter how we approach this, you can’t have presentations or vision dinners without directly asking people for their support.

Being direct and specific when asking for support is one of the most considerate things you can do. There’s nothing more frustrating than sitting down with someone and having to decode what they’re trying to communicate. This uncertainty wastes energy and can result in missed opportunities. Being clear and direct not only respects the other person's time but also effectively communicates your needs.

Here are some key strategies to master the art of making the ask:

1. Be Specific: Clearly outline what you need, whether it's a financial contribution, volunteer time, or a strategic partnership. Specificity helps potential supporters understand exactly how they can help and what their contribution will achieve.

2. Be Confident: Confidence is key when making the ask. Believe in your mission and the value of what you are asking for. This conviction will be contagious and can inspire confidence in your potential supporters.

3. Practice Makes Perfect: Practice your ask in various scenarios. Whether through role-playing with colleagues or rehearsing in front of a mirror, refining your approach will make you more comfortable and effective.

4. Highlight the Impact: When making the ask, clearly explain how their support will make a difference. Whether it’s changing lives, supporting a community, or furthering a cause, people are more likely to give when they understand the difference their contribution will make.

5. Be Gracious: Regardless of the outcome, always express gratitude. Whether they say yes or no, appreciating their time and consideration helps build and maintain positive relationships.

Directly asking for support is essential—it helps people understand how they can contribute to your mission. This summer, focus on practicing and perfecting your ask. Do it boldly and confidently, and watch how your fundraising efforts grow.

Effective fundraising hinges on the power of the ask. Be clear, confident, and specific in your requests. By doing so, you not only respect your potential supporters but also significantly enhance your chances of securing the support needed to drive your mission forward.

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