Power of 1st Party Data

In today's retail landscape, data-driven decision-making is the cornerstone of a competitive strategy. First-party data, collected by retailers in their customer interactions, is driving fundamental capability changes and becoming a key source of competitive advantage.????

This marks a significant shift in the power balance between retailers and CPGs – one that the latter can no longer ignore. One thing is for sure: First-party data changes the dynamic in negotiations between retailers and CPGs fundamentally.??????

???Check the latest report by @Boston Consulting Group to uncover how data is transforming the retail industry dynamics under this link:?https://www.bcg.com/publications/2024/germany-retail-endgame-how-first-party-data-changes-the-power-balance-in-negotiations-between-retailers-and-cpgs

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