The Power of the 1% Rule

Small Actions, Big Results

As a financial advisor, you already understand the power of compounding when it comes to your clients’ portfolios. But what if you applied that same principle to your own growth? Imagine transforming your practice, your skills, and your confidence—one small step at a time.

This is the beauty of the 1% Rule: tiny, consistent improvements that lead to extraordinary results. Improve by just 1% every day, and by year’s end, you’ll be 37 times better than when you started. The best part? It’s achievable, energizing, and sets the stage for sustained success. Small, intentional actions become the building blocks of a practice that not only thrives but also adapts to the ever-changing landscape of financial advising.

Why the 1% Rule is Your Secret Weapon

Advisors thrive on strategy, and the 1% Rule is as strategic as it gets. It’s not about overhauling your entire practice overnight—it’s about progress that fits seamlessly into your daily routine. These micro-actions build momentum, keep you focused, and spark creativity in ways you never imagined. By committing to small but meaningful changes, you’ll gain clarity, confidence, and a renewed sense of purpose.

Think about the ripple effect: improving one process can streamline your workflow, free up time, and allow you to dedicate more energy to serving clients. A single act of client outreach can deepen trust, strengthen relationships, and create opportunities for referrals. The 1% Rule isn’t just a strategy—it’s a mindset shift that transforms how you approach your day-to-day responsibilities.

Small Steps, Big Wins

1. 15 Minutes to Grow Your Expertise

Set aside just 15 minutes a day to sharpen your skills or broaden your knowledge. Over time, these short sessions become the foundation of a more informed, confident you. This daily commitment to growth ensures that you stay ahead of industry trends and client expectations.

• Start the week with a quick read on market trends.
• Midweek, explore new technology that could streamline your workflow.
• Wrap up the week reflecting on how to communicate your value to clients more effectively.
• Bonus: Listen to a short podcast or webinar during your commute or lunch break to maximize your time.

2. Make Clients Feel Valued, Every Day

It’s the little things that set you apart. A thoughtful message, a quick check-in, or sharing a resource tailored to their goals can make all the difference. These small actions create memorable client experiences that build loyalty over time. (These are simply examples...)

• Example: “Hi [Client Name], I saw this article on [topic] and immediately thought of you. Let me know if you’d like to chat about how it could apply to your portfolio.”
• Go a step further: Send a handwritten note or small token of appreciation to your top clients to let them know they’re valued.

3. Refine Your Processes, One Adjustment at a Time

Identify one aspect of your practice that could be more efficient or client-focused. Each day, make a small tweak. These minor adjustments add up, creating a smoother, more effective workflow that benefits both you and your clients.

• Simplify a client onboarding form.
• Refresh a presentation deck with updated data or visuals.
• Experiment with tools like ChatGPT to draft personalized client emails.
• Create a checklist for your client meetings to ensure every session is productive and engaging.

Transformative Benefits of the 1% Rule

Here’s what you can expect as you commit to this principle:

• You’ll Feel Empowered: Each small win reinforces your confidence and keeps you motivated. Momentum is a powerful force, and the 1% Rule ensures that it’s always on your side.
• Your Clients Will Notice: Consistency and attentiveness build trust and loyalty. When clients feel valued and supported, they’re more likely to stay with you and recommend your services to others.
• Your Stress Will Decrease: Breaking goals into bite-sized steps makes even big ambitions feel manageable. You’ll replace overwhelm with a sense of control and clarity.
• Your Practice Will Evolve: By consistently refining and improving, you’ll stay adaptable in a rapidly changing industry, ensuring long-term success.

Ready for a 30-Day Challenge?

Let’s put the 1% Rule to work. Choose one area to focus on—whether it’s professional development, client engagement, or process improvement. Dedicate 15 minutes each day to a small, meaningful action. Track your progress, and celebrate the wins as they accumulate. By the end of 30 days, you’ll have laid the groundwork for lasting change and exponential growth.

Want a tip to stay motivated? Pair your daily action with a rewarding ritual. For example, enjoy your favorite coffee or tea while you complete your 15-minute task. This positive association will make the habit even more enjoyable.

Final Thoughts

The 1% Rule isn’t about doing more—it’s about doing better, one day at a time. By committing to these small, consistent actions, you’re not just improving your practice—you’re positioning yourself as an advisor clients trust and value more than ever. Each action, no matter how small, brings you closer to becoming the advisor you aspire to be.

Your future self will thank you for starting today. So, what’s your 1% action? Write it down to begin your alpha ownership right now.?