Pour Gasoline on What's Working

Hey there entrepreneurs,

Welcome to the Better Business Brief, where I share takeaways from:

• running a business I’m building to sell for millions
• my consulting with business owners building to sell for millions
• tips and tricks you can use to do the same

Last week, I spoke with the owner of a moving company who’s crushing it with Google Ads. He’s getting leads for just $3 and turning them into $850+ moving jobs with 75% margins.

He was wondering if he should start testing other marketing channels or move into other locations…

So today, in less than 5 minutes, I’ll give you:

??? What my advice was

?? How to find your highest-ROI move

?? A quick but effective test for that next move

So many businesses jump from one strategy to the next, thinking the secret to growth is doing more different.

? They try new marketing channels instead of doubling down on the one that’s already profitable.

? They add new services before fully monetizing their best-selling one.

? They expand to new markets before dominating the one they’re in.

But growth isn’t about adding complexity - it’s about amplifying what’s working. That’s why my advice to this business owner was simple: do more of what’s working and do it better.

But how do you find your highest ROI move?

Before trying something new, ask yourself:

?? What’s already driving revenue?

?? Are we fully maximizing it?

That moving company? Instead of chasing new ideas, he could:

1?? Increase his Google Ads budget and book more profitable jobs

2?? Hire another crew and add another truck to handle more business

3?? Refine his ad strategy to capture even higher-value customers

If you’re wondering whether to expand or refine, here’s a simple test:

?? If your Return on Investment is strong and you’re not maxed out → Scale up.

??? If your operations feel chaotic and ROI is not quite there → Optimize first.

The Bottom Line Here...

Stop searching for the next big idea. Find what works and pour gasoline on it.

1. Scale first.

2. Optimize as needed.

3. Keep it simple, keep growing.

If you want to join my free community for buying, growing, and selling businesses where we had this conversation originally, find it here.

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Happy value-building to you!

See you next time for Better Business Brief,

-Brody