The potential of the sex-tech industry
Sextech is still seen as a kind of forbidden niche, a kind of taboo discussion. It is often ignored by investors but, the situation is gradually improving, year by year.
While Google and Facebook still block posts and advertisements with the tiniest hint of nudity which often annoys both users and buyers of advertising, Amazon supports a wide selection of products in the categories of "sexual wellness", "sex toys" or "board games for couples".?
Industry veteran Cindy Gallop in her well-researched article "What is Sextech and Why is Everyone Ignoring it?", expands on the topic of innovations and entrepreneurship in the field of sex-tech.
She listed the main categories of business opportunities, showed vivid examples of new companies and their founders.
"The World's Biggest Problems = The World's Biggest Business Opportunities".
This statement best illustrates the potential of the sex-tech industry.
Sexuality is deeply integrated into human nature; it affects our behavior and motivation to a higher degree than we realize.?
However, there are many unresolved issues in the field of sexuality.??
In StoryMaze, during our first sex-tech design workshop, we discovered one fantastic insight: All couples who are satisfied with their sex life over a long period have one thing in common.
Such partners regularly and openly discuss their sex life, leaving no unspoken frustrations leading to emotional depression and withdrawal.
Open conversations are what helped them have a healthy intimate relationship.?
Similarly, in order for the sex-tech industry to decipher problems and create solutions related to human sexuality, businesses and the society at large need to be prepared for conversations and discussions on awkward and supposedly taboo topics.
This is how we can make our sex lives healthier, more ethical, and guilt-free.