For Postscript, the Future of Marketing is AI-Powered and Delivered Via Text

As is often the case with startups, the inspiration for Postscript came to co-founder and CEO Adam Turner by chance.

At a lunch meeting with a friend in 2018, the conversation turned to texting, and the friend, who ran a small, niche store on Shopify wondered why he couldn’t regularly text his most loyal customers. The friend agreed that if Adam would build a text messaging app, he’d pay him $50 a month.

Initially still employed at another company, Adam would work on Postscript five hours before the start of his day and another four hours at night. And with no bandwidth for finding additional customers or money to hire a salesperson, Postscript set its sights on Shopify’s established ecosystem of mostly small businesses.

As the company prepared to launch in late 2018, the pent-up demand for their service became apparent. A dozen businesses had put themselves on a waitlist, with some even trying to pay by credit card on a payments page that didn’t work. And for many Shopify businesses, a majority of consumers had selected the option of being contacted by phone, as opposed to email.????

“In 2018, if you asked businesses about SMS marketing, they would say ‘Nobody would sign up for that.’ But we realized there was this dissonance between what stores believed their customers wanted and what customers were saying they wanted, which was to be texted,” says Adam.

Flash forward to today, Postscript’s 15,000 customers use the company’s automated text messaging services to reach their customers. For Adam, the next phase of growth means using AI to help customers deliver even better, more relevant, and ultimately personalized marketing.??

Launched in July, Postscript's AI features are helping customers see a 20% boost in their sales. “We’ve already generated hundreds of thousands of incremental dollars for our customers. By the end of the year, it will be tens of millions,” Adam says.

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Now Hiring: Postscript

Here are some of the hot open jobs at Postscript:

• Senior Engineering Manager
• Senior Director of AI Engineering, Data Science and Machine Learning
• Senior Product Designer

Our talent team is always looking to connect with engineers, product managers, designers and great operational and GTM talent. Get in touch with the Greylock talent team if you want to learn more about joining a portfolio company.

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