Postpartum Care Package: Medicaid Provider Supports New Mothers

The Obstacle??

A leading Medicaid provider, in partnership with LCS, aimed to make a meaningful impact on the lives of their newest members and mothers. Despite having a valuable electronic hub of resources for expecting parents, the provider faced the challenge of cutting through digital clutter to engage effectively with its members.?

The Approach???

LCS and the Medicaid provider developed the Mom and Baby Care Package, an innovative multimedia approach to engage with new mothers. This package serves as a physical embodiment of the provider’s commitment to supporting new mothers. It includes a digitally printed, full-color display mailer with QR codes featured on the box and insert. These QR codes lead to the company's extensive online resources, providing a personalized and interactive experience for members. Additionally, the package contains custom-branded promotional products curated to enhance the postpartum experience.??

The Recommendation??

The collaborative solution recommended by LCS delivers comprehensive support directly to the doorstep of new mothers. By combining a visually appealing mailer with access to online resources and custom-branded products, this solution encourages increased member engagement and brand loyalty. LCS ensured seamless execution from campaign design to kitting and fulfillment, ultimately delivering a memorable and informative member experience.??

The Results??

The Mom and Baby Care Package initiative resulted in significant positive outcomes for the Medicaid provider. Members received personalized support and resources tailored to their needs, enhancing their postpartum experience and fostering a sense of trust and value in their health plan. The innovative approach of integrating physical mail with digital resources effectively cuts through digital clutter, encouraging more member engagement. Furthermore, the inclusion of custom-branded promotional products provided a touch of thoughtfulness, increasing brand impressions and loyalty among new mothers. Overall, the initiative successfully increased the visibility of the partner’s resources that support the well-being of mom and baby as they begin this new chapter.???

The Resources??

If you are interested in exploring solutions for your obstacles, call 708.633.7450 or email [email protected] to reach a member of the Liberty Creative Solutions Team.???