Is Posting on LinkedIn Actually Worth It?

Hey everyone, welcome back to the Thiink Big Newsletter!

It’s been a little while, we have a new look and I’m excited to dive into today’s topic—one I get asked about a lot: "Is posting on LinkedIn actually worth it?" Spoiler alert: Yes, it absolutely is, and here’s why.

Why LinkedIn? Why Now?

Out of all the social media platforms, LinkedIn stands out as the go-to place for professionals. Whether you're looking to network, showcase your expertise, or engage with like-minded individuals, it’s not just a platform—it’s a business community. And the best part? You don’t need to post 20 times a day to be seen.

LinkedIn has over 900 million users, and it’s been growing fast, adding two new members every second. While it may not have the same daily activity as Instagram or TikTok, its users are highly engaged and laser-focused on professional content. In fact, posts on LinkedIn see a much higher organic reach than Facebook or Instagram. And get this—over 40% of monthly active users log in every single day. If your content can make a splash here, it can make a big impact.

The Real Power of LinkedIn

A common misconception is that LinkedIn is only useful for job seekers or recruiters. But the platform has evolved. It's now where thought leaders share insights, entrepreneurs build their brands, and companies generate real business leads. The content here is more focused on value, growth, and connection, rather than just entertainment.

Why LinkedIn is the Best for Business

Unlike other platforms where your posts can easily get lost in a sea of memes or dance trends, LinkedIn prioritizes professional content. You’re connecting directly with decision-makers, industry experts, and people who are looking to make meaningful connections—not just pass time.

LinkedIn's algorithm rewards consistency. Posting even just once a week can increase your visibility by up to 30%, and your content has a longer shelf life compared to platforms like Twitter, where posts are quickly buried.

How to Maximize LinkedIn’s Potential

1. Consistency is Key: You don’t need to post daily, but showing up regularly builds momentum. Even one post a week can significantly boost your visibility.
2. Quality Over Quantity: Focus on providing value. Share insights, offer advice, or ask thought-provoking questions. LinkedIn users want content that helps them grow.
3. Engage with Your Audience: Don’t just post and disappear. Comment, reply, and engage with others in your industry. It’s about building relationships, not just broadcasting.
4. Showcase Your Expertise: Use LinkedIn as a platform to demonstrate what you know. Whether it’s a short video, an article, or even a simple text post, use it to position yourself as an expert in your field.

Your LinkedIn Moment

LinkedIn isn’t just another social media platform. It’s the place where professional growth, opportunity, and connections happen. Whether you're looking to boost your brand, grow your network, or share your expertise, posting on LinkedIn is worth it. The key is to show up, share value, and engage.

So, next time you wonder if it’s worth hitting that post button—remember, it could be the start of something big.