Posting Educational Content Doesn’t Get Sales….Does it?

This is something we’ve heard too much online and we’re sure you have too.?

As a reminder, our team regularly posts educational content and gets inquiries every day. It has to mean something, right? Educational content proves that we know what we’re talking about and can establish you as an expert in your industry.?

In the world of digital marketing, educational content has become a potent tool for organizations looking to boost their sales and engage with their target audience. Social media platforms have evolved into valuable arenas for sharing knowledge and expertise, and when done right, this can lead to a significant uptick in sales.

But why? And how do you do it?

1. Builds Trust and Credibility

One of the fundamental pillars of a successful organization is trust. Educational content showcases your expertise, knowledge, and willingness to help your audience. When you consistently provide valuable information on your social media channels, you establish yourself as an industry authority. This, in turn, instills trust and confidence in your brand, making your audience more likely to choose your products or services when they need them.

How to do it: Create in-depth articles, videos, or infographics that address common questions and pain points within your niche. Try and share your content across various social media platforms to reach a wider audience.

2. Attracts a Targeted Audience

Educational content also has the power to attract an audience genuinely interested in your products or services. By sharing content that provides answers to their questions and solutions to their problems, you're more likely to draw in individuals who are already in the market for what you offer. This targeted approach increases the quality of your leads, making it easier to convert them into customers.

How to do it: Research your audience and identify their pain points and questions. Tailor your content to address these specific issues and share it where your audience is most active.

3. Fosters Engagement and Interactions

Posting educational content tends to spark discussions and interactions on social media. Whether it's a thought-provoking blog post or a how-to video, content that educates encourages likes, shares, comments, and direct messages. This heightened level of engagement not only builds brand visibility but also provides opportunities for you to connect with potential customers on a personal level.

How to do it: Respond promptly to comments and messages, and actively engage with your audience. Encourage discussions in your posts by asking open-ended questions or seeking opinions.

4. Showcases Your Product's Value

When you share educational content, you can subtly integrate your products or services within the context of your material. We’re not talking about going crazy with the name-dropping, just FYI. We’re talking about naturally reminding folks about what you offer in conversation. This allows you to demonstrate the value and relevance of what you offer in a way that's not overly salesy. Your audience will appreciate your content even more when they see how it can directly benefit them.

How to do it: Use case studies, testimonials, and real-life examples to illustrate how your products or services have helped others overcome challenges or achieve their goals.

To best succeed in this endeavor, it’s important to be consistent, stay authentic, and genuinely care about helping your audience. By doing so, you'll not only boost your sales but also create lasting relationships with your customers. So, start creating and sharing valuable content today, and watch your sales soar! Looking to level up your game when it comes to posting on social media or your website? Contact Onya today to learn more!