Posted Article Stats Don't Agree
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Posted Article Stats Don't Agree

It's a little puzzling to see that LinkedIn can't keep their numbers straight on posted article views in LinkedIn Publisher. 

Take the case of my recent article, Who Is That Following You.

A few days ago, when I go to View post, the number of  Views is 1159.

However, if I navigate to the chart below, I see there are only 938 Views.

Let's say we believe the higher count; 1159 less 938 is a whopping 221 or 19%. Where did the 221 views go?

There were smaller differences on some of my other posts -- between 0.2% and 3.5% -- so 19% looks really wrong.

I'll bet some of the folks who post way more than I do have seen this type of thing; I invite comments from them, or from anyone with an idea what could be going on with LinkedIn.

There will be those of you who issue a collective shrug and a "So what?" but I will submit that if LinkedIn can't keep the easy stuff accurate, how do we know when any of their numbers are the truth?

Mathew Lowry

Information architect, content strategist & online innovator since 1995. Knowledge management, innovation, collaboration & communication strategist. Founder, MyHub.ai

9 年

@Sid, David... I was part of the blogging pilot, and abandoned after 8 posts when (a) they lost one of my drafts, and (b) I realised that the 'views' they were giving me were stream views (#times my post appeared in someone's stream) not page views (#times someone clicked the link and actually - at least - started to read my post). LinkedIn - at least back then - were quite deliberately vague on this, it took ages until someone dug this fact out of them. So it doesnt surprise me at all that, years later, their figures simply don't add up. Bottom line: if you can't get excellent traffic stats that you can trust, you can't blog. Set up a WP site and Google analytics, and share your posts here.

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David Petherick

I make you visible, legible & credible. ? Writing effective LinkedIn profiles since 2006. ? 100% 1,000 day satisfaction guarantee.

9 年

Yes, Sid, it's a worrying phenomenom. I recenly published an article and saw 1400 views within 5 minutes. No likes, no comments, but 1400 pairs of eyeballs? I simply can't believe the numbers. And two recent articles were invisible to everyone but me: published, and apparently in place, a LinkedIn URL was created - but some connections reported seeing the article and notification, only to have it disappear a few minutes later. For two days, I couldn't publish anything. If we can't trust the simple mechanics and metrics, what precisely can we trust? I suspect it's a development bug, but it's something that shouldn't be there for more than a few instances if there is proper quality control in the back end infrastructure and software engineering.

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Matthew Busby, CFRE

? Professional Philanthropic Advisor ? Effective Philanthropy ? Pursuing Excellence

9 年

I'd be interested in hearing any feedback you receive as I've also encountered this.

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Sid Clark

?? Want your profile tuned up, detailed or overhauled? I do all of that.

9 年

Hi, William, I'm not holding my breath while LinkedIn clean up their act. I think the most they will provide is a "window dressing" level of analytics. The numbers will look fine at first glance, and they won't spend computing resources to make everything "add up" all the time for every member.

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William Lukman L.

BYD Car Sales Executive

9 年

I'm interested to hear more on this!

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